Y/PROJECT x Arianee Launches Blockchain-Based Digital Product Passports for Denim

Y/Project, the avant-garde Parisian label helmed by Glenn Martens, is making waves in sustainable fashion with a groundbreaking partnership. Teaming up with Arianee and Maison Neyret, they introduce a revolutionary concept: blockchain-based Digital Product Passports (DPP) for denim items within the Y/Project Evergreen collection.

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This collaboration signals a significant milestone at the intersection of fashion and technology, ushering in an era of transparency and sustainability. Y/Project’s Evergreen collection, launched in 2020, has been a trailblazer in ethical manufacturing and sustainable practices, redefining wardrobe essentials with timeless pieces designed for versatility.

With the introduction of Digital Product Passports, powered by Arianee’s state-of-the-art technology and Maison Neyret’s expertise, customers gain unprecedented transparency into the journey of their garments. This move aligns with impending regulations and underscores Y/Project’s commitment to circularity, empowering customers with knowledge across wholesale and second-hand channels.
Y/Project’s Evergreen collection

Pascal Conte-Jodra, CEO of Y/Project, emphasizes the brand’s dedication to sustainability, stating, “Pushing fashion’s boundaries must go hand in hand with committing to sustainability.”
“Digital Product Passports, in collaboration with Arianee and Maison Neyret, offer us a fantastic opportunity to bring a new dimension to the circular economy in fashion.”

Pascal Conte-Jodra, CEO of Y/Project
The collaboration seamlessly integrates digital features into the Evergreen collection, allowing clients to access their Digital Product Passport with just two clicks. This password-less and self-custody process, coupled with a unique 2FA identification code, ensures authenticity and ownership. Clients also gain access to a tamper-resistant product lifecycle record, comprehensive transparency, and personalized messages from the brand.

Authenticity & Ownership: Proof of genuine Y/PROJECT items and unique ownership.
Product History: A tamper-resistant record of the product’s lifecycle.
Transparency: Comprehensive information from raw material sourcing to the finished item.
Transfer of Ownership: Facilitating resale in a circular economy.
Ownership-Based Messages: Personalized invitations, offers, and information from the brand.

Benoit NEYRET, Maison Neyret CEO, emphasizes, “The implementation of circular economy solutions must be carried out by an experienced industrial company, capable of supporting the brand from the idea to its concrete implementation, both at the digital and physical sides. We are happy to play this role with Arianee for Y/PROJECT and to contribute to building the fashion of tomorrow.”
Y/Project’s Evergreen collection

Since its inception, Y/Project’s Evergreen collection has prioritized traceability and environmental consciousness. This partnership with Arianee and Maison Neyret propels the brand to new heights, solidifying its position as a pioneer in sustainable fashion. With a commitment to unlocking ROI while embracing the opportunities of circular fashion, Y/Project is shaping a more sustainable future for the industry.

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About Arianee

Founded in 2018, Arianee harnesses the power of Digital Product Passports, transforming them into rich ownership data to foster deeper relationships and embrace new circular business models. Arianee’s products help redefine the relationship brands have with their customers by transforming every product and every act of engagement into a specific touchpoint, delivering meaningful and personalized brand experiences. products are new tools to generate instant ROI for brands and enriched ownership for customers.

Arianee counts major brands as clients, including Richemont Group, L’Oréal Group, Breitling, Paris Fashion Week, Moncler, Panerai, Mugler, Lacoste & Y/Project. www.arianee.com

About Maison Neyret

Founded in 1823, Maison Neyret is a French manufacturer serving fashion and luxury brands. Providing labels, ornaments, ribbons, Maison Neyret has been pioneered in eco-design and traceability.

Backed by 3 sisters company (Neyret, Seram, Sansara), Maison Neyret produces in 8 countries along 1200 employees. The digital subsidiary Sansara has developed a DPP compatible product cloud which naturally interfaces with the weaving, printing, graving production machine from Neyret and Seram.

The global traceability solutions offered by Maison Neyret are:

a seamless integration in the existing supply chain of the brand
various connected media designs and technologies to respect the style of the products – a controlled and secured scalable data management
interoperable and scalable application solutions
a project management support by a team of business experts