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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

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    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

  • Metaverse
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    Council of Europe Highlights Metaverse’s Impact on Privacy and Democracy

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    Meta Cancels Next-Gen Headset Amidst Changing Market Landscape

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    SYKY Bridges Digital and Physical Fashion with Apple Vision Pro

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    Somnia Launches Playground App to Empower Metaverse Creators

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    CryptoPunks and Pudgy Penguins Draw Major Sales

    NFT Sales Spike in July—but Still Miles Below 2024’s Highs

    NFT Sales Spike in July—but Still Miles Below 2024’s Highs

    Ethereum Collections Lead NFT Sales Today

    Ethereum Collections Lead NFT Sales Today

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    how NFTs became a global brand and a Web3 “social currency”

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    Pixel Vault Removes CEO Following Self-Dealing and Rug Pull Accusations

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    NFT sales surge to $574 million in July, second-highest in 2025

  • Gaming
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    The Squid Fighter game is taking Telegram by storm — join the fight and claim your NFT before it’s too late!

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  • Analysis
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    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

  • Coin Marketcaps
  • Home
  • Crypto
    • Bitcoin
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    • Altcoins
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  • Web 3
    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    Enhancing Security in Online Gambling with Blockchain Technology

    Enhancing Security in Online Gambling with Blockchain Technology

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

    How to Play Treeverse: Beginner’s Guide to Gameplay, NFTs, and Tokenomics

    How to Play Treeverse: Beginner’s Guide to Gameplay, NFTs, and Tokenomics

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    Intellivix Targets Global AI Surveillance Market with ‘False Alarm Elimination’ Gen AMS

    The Future of Gambling: How Casino Sites Are Leveraging Web3

    The Future of Gambling: How Casino Sites Are Leveraging Web3

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

  • Metaverse
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    Shib: The Metaverse – Part of the Expanding Shiba Inu Ecosystem

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    Experience to Earn: Everdome’s Metaverse Frontier

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    Beyond Bots: Meta Motivo and the Dawn of Humanlike Digital Life

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    Exploring NetVRk: What Is Behind This AI-Driven Virtual Universe?

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    Council of Europe Highlights Metaverse’s Impact on Privacy and Democracy

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    SYKY Bridges Digital and Physical Fashion with Apple Vision Pro

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    CryptoPunks and Pudgy Penguins Draw Major Sales

    NFT Sales Spike in July—but Still Miles Below 2024’s Highs

    NFT Sales Spike in July—but Still Miles Below 2024’s Highs

    Ethereum Collections Lead NFT Sales Today

    Ethereum Collections Lead NFT Sales Today

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    how NFTs became a global brand and a Web3 “social currency”

    Pixel Vault Removes CEO Following Self-Dealing and Rug Pull Accusations

    Pixel Vault Removes CEO Following Self-Dealing and Rug Pull Accusations

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    Labubus have succeeded in every way that NFTs have failed

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    CryptoPunks Floor Price Hits 3-Year High of $208,000

    NFT sales surge to $574 million in July, second-highest in 2025

    NFT sales surge to $574 million in July, second-highest in 2025

  • Gaming
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    Cracking China’s Blockchain Gaming Market: Why Shrapnel Chose GalaChain

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    Shrapnel to Leave Avalanche in New Partnership with Gala Games

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    Google to Pit Top AI Models Against Each Other in Live Chess Tournament

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    Blockchain Bookmakers: A New Era of Fair and Secure

    Ethereum NFT Sales Surge 56% in July 2025 as Alt-Chains Lose Market Share

    Ethereum NFT Sales Surge 56% in July 2025 as Alt-Chains Lose Market Share

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    The Biggest Games Releasing in August 2025

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    TaskOn Joins EPHYRA to Elevate AI-Powered Gaming Experience

    The Squid Fighter game is taking Telegram by storm — join the fight and claim your NFT before it’s too late!

    The Squid Fighter game is taking Telegram by storm — join the fight and claim your NFT before it’s too late!

    Early Off the Grid Skin Holders Are Cashing In – Will You?

    Early Off the Grid Skin Holders Are Cashing In – Will You?

  • Blockchain
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    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

    LFG Boosts Token Launches with Community Power

    LFG Boosts Token Launches with Community Power

    Polyhedra Network launches Proof Cloud in open beta

    Polyhedra Network launches Proof Cloud in open beta

    It’s a Different Sort of Olympics as Cryptographers Face Off in Polyhedra’s ‘Proof Arena’

    It’s a Different Sort of Olympics as Cryptographers Face Off in Polyhedra’s ‘Proof Arena’

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    SoonVerse Partners with Arris to Enhance User Experience

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    Space and Time Becomes ZK Coprocessor in Karak’s Ecosystem

  • AI
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    Bitcoin Miner Bit Digital Diversifies Into AI for ‘Substantially Higher Margin’ Than Mining

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    How decentralization can mitigate ‘dystopic’ artificial intelligence risks: SingularityNET exec

    How decentralization can mitigate ‘dystopic’ artificial intelligence risks: SingularityNET exec

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    UAE emirate launches new free zone for digital assets, Web3 and AI

    UAE emirate launches new free zone for digital assets, Web3 and AI

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    Think Your Cold Wallet Is Safe? Not If You Make These 7 Mistakes

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    What Is Crypto Staking? How to Earn Crypto by Holding It

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    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

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Home Gaming

What Is Zora and How Does It Work? The Social Network Built on Web3

April 18, 2025
in Gaming
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What Is Zora and How Does It Work? The Social Network Built on Web3
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Zora Network has evolved from a simple NFT marketplace into a social platform where content creation means minting tokens directly on the blockchain. The model allows creators to earn from their work through a tokenization mechanism that turns posts into tradable ERC-20 assets with built-in liquidity pools.

Key Takeaways

  • Every post on Zora’s social network becomes an ERC-20 token with a supply of 1 billion coins. Creators receive 10 million coins upon posting.

  • Creators earn a portion of fees from trades made through automatically created Uniswap liquidity pools.

  • Zora Network operates as a Layer-2 blockchain built on Optimism’s stack, significantly reducing gas fees compared to Ethereum mainnet.

  • The ZORA token is expected to launch in Spring 2025 on the Base network, with planned utilities like purchasing post coins and tipping creators.

  • Zora reports over 2 million users and over $27.7 million distributed to creators from secondary sales.

How Zora’s Content-as-Coins Model Works

Zora’s social network redefines content creation using a token-based system. Each piece of content—image, video, or text—automatically mints an ERC-20 token with a fixed supply of 1 billion units. As the original poster, the creator instantly receives 10 million tokens.

Each post becomes its own mini-economy. Rather than depending on likes or algorithms, the value of content is dictated by open-market trading. When others trade your post’s coins, you receive a share of the transaction fees via Uniswap liquidity pools.

With a Coins upgrade, these tokens are now instantly tradeable on both the Zora desktop platform and mobile app. Furthermore, when others trade your post’s coins, you receive 50% of the trade fee and 50% of the LP fee—providing a direct revenue stream.

From NFT Marketplace to Social Currency

Zora began in 2020 as an Ethereum-based NFT platform offering a permissionless auction house for digital art. A notable early moment was the sale of the original DOGE meme for around $4.8 million.

By 2023, Zora transitioned into a more interactive social experience—blending a TikTok-style feed with NFT minting capabilities, enabling users to mint and collect directly from a social timeline.

In 2024, Zora expanded its footprint by acquiring Mint Fun, a platform that supported millions of monthly mints. This move bolstered Zora’s presence as a creator-first platform.

The release of Zora’s mobile app streamlined onchain minting for users with limited technical knowledge, aiding widespread adoption. The platform now hosts millions of creators and collectors.

New Zora posts are now minted as coins on the Base network, offering access to more users and better liquidity. While legacy 1155 posts on other networks remain collectable, those priced in non-ETH tokens are no longer supported. Users can still pay with any supported network for trading or collecting.

Source Zora

Revolutionizing Creator Economics

Traditional platforms like YouTube and Spotify often retain a large portion of ad revenue. Zora offers a different approach: creators earn directly from trading activity on their posts.

See also  CeluvPlay and Manta Pacific Join Forces for Gaming Evolution

To date, Zora has distributed over $27.7 million in earnings from secondary sales. Since mid-2023, creators have earned thousands of ETH in fees, highlighting the potential of Zora’s passive-income model. As long as content is traded, creators can continue to earn.

Technical Infrastructure of Zora Web3

Zora runs on the Zora Network, a Layer-2 blockchain using the Optimism tech stack and secured by Ethereum. This design allows for drastically lower transaction costs compared to Ethereum’s mainnet.

Zora V3 supports permissionless upgrades and modularity, allowing developers to build new apps and experiences on the platform. The network also supports interoperability across Ethereum, Base, and its native L2.

Lower fees make micro-transactions feasible, enabling new monetization strategies for creators and users alike—especially valuable in a socially driven environment with frequent interactions.

The ZORA Token and Future Roadmap

Zora plans to launch its native ZORA token in Spring 2025 on Base. The token will have a total supply of 10 billion, with 20% reserved for community incentives and 10% allocated for retroactive airdrops.

The token’s utility is expected to include tipping, buying post coins, and unlocking premium platform features. Governance is not expected to be a primary function.

To expand globally, Zora aims to reach non-English markets, leveraging Base’s integration with Coinbase’s large user base.

The roadmap prioritizes a sustainable, circular economy that rewards participation and contribution rather than short-term speculation.

Challenges and Controversies

Zora’s post-as-token model has drawn criticism for possibly encouraging speculation. Some incidents—like the rapid rise of certain memecoins based on content posts—highlight concerns about financialization overtaking creativity.

While minting costs are low (around $0.10), new users can face technical barriers such as wallet setup and liquidity pool management, which may hinder adoption.

Questions also exist about decentralization. Although Zora promotes community control, backers like Paradigm and Coinbase Ventures have significant influence, raising concerns over the balance between decentralization and investor control.

Finding a sustainable middle ground between financial reward and artistic value remains a key challenge for Zora.

Community Governance and Future Outlook

Community governance is supported through Zora Fee Switch NFTs (ZORFs), which manage aspects of treasury spending. In August 2024 alone, Zora distributed 350 ETH (~$830,000) to creators via this mechanism.

The DAO structure allows the community to have input in the platform’s development, staying in line with Web3 values of distributed ownership and participation.

Zora’s focus on reinvesting in its creative ecosystem rather than extracting value is central to its mission. As on-chain social platforms grow, Zora stands out for combining monetisation, community governance, and creator tools in one environment.

READ ALSO

Cracking China’s Blockchain Gaming Market: Why Shrapnel Chose GalaChain

Shrapnel to Leave Avalanche in New Partnership with Gala Games

Zora Network has evolved from a simple NFT marketplace into a social platform where content creation means minting tokens directly on the blockchain. The model allows creators to earn from their work through a tokenization mechanism that turns posts into tradable ERC-20 assets with built-in liquidity pools.

See also  Immutable zkEVM Announces the Launch of Web3 Anime Brand Devomon

Key Takeaways

  • Every post on Zora’s social network becomes an ERC-20 token with a supply of 1 billion coins. Creators receive 10 million coins upon posting.

  • Creators earn a portion of fees from trades made through automatically created Uniswap liquidity pools.

  • Zora Network operates as a Layer-2 blockchain built on Optimism’s stack, significantly reducing gas fees compared to Ethereum mainnet.

  • The ZORA token is expected to launch in Spring 2025 on the Base network, with planned utilities like purchasing post coins and tipping creators.

  • Zora reports over 2 million users and over $27.7 million distributed to creators from secondary sales.

How Zora’s Content-as-Coins Model Works

Zora’s social network redefines content creation using a token-based system. Each piece of content—image, video, or text—automatically mints an ERC-20 token with a fixed supply of 1 billion units. As the original poster, the creator instantly receives 10 million tokens.

Each post becomes its own mini-economy. Rather than depending on likes or algorithms, the value of content is dictated by open-market trading. When others trade your post’s coins, you receive a share of the transaction fees via Uniswap liquidity pools.

With a Coins upgrade, these tokens are now instantly tradeable on both the Zora desktop platform and mobile app. Furthermore, when others trade your post’s coins, you receive 50% of the trade fee and 50% of the LP fee—providing a direct revenue stream.

From NFT Marketplace to Social Currency

Zora began in 2020 as an Ethereum-based NFT platform offering a permissionless auction house for digital art. A notable early moment was the sale of the original DOGE meme for around $4.8 million.

By 2023, Zora transitioned into a more interactive social experience—blending a TikTok-style feed with NFT minting capabilities, enabling users to mint and collect directly from a social timeline.

In 2024, Zora expanded its footprint by acquiring Mint Fun, a platform that supported millions of monthly mints. This move bolstered Zora’s presence as a creator-first platform.

The release of Zora’s mobile app streamlined onchain minting for users with limited technical knowledge, aiding widespread adoption. The platform now hosts millions of creators and collectors.

New Zora posts are now minted as coins on the Base network, offering access to more users and better liquidity. While legacy 1155 posts on other networks remain collectable, those priced in non-ETH tokens are no longer supported. Users can still pay with any supported network for trading or collecting.

Source Zora

Revolutionizing Creator Economics

Traditional platforms like YouTube and Spotify often retain a large portion of ad revenue. Zora offers a different approach: creators earn directly from trading activity on their posts.

See also  Minecraft bans Bitcoin P2E, iPhone 15 & crypto gaming, Formula E: Web3 Gamer

To date, Zora has distributed over $27.7 million in earnings from secondary sales. Since mid-2023, creators have earned thousands of ETH in fees, highlighting the potential of Zora’s passive-income model. As long as content is traded, creators can continue to earn.

Technical Infrastructure of Zora Web3

Zora runs on the Zora Network, a Layer-2 blockchain using the Optimism tech stack and secured by Ethereum. This design allows for drastically lower transaction costs compared to Ethereum’s mainnet.

Zora V3 supports permissionless upgrades and modularity, allowing developers to build new apps and experiences on the platform. The network also supports interoperability across Ethereum, Base, and its native L2.

Lower fees make micro-transactions feasible, enabling new monetization strategies for creators and users alike—especially valuable in a socially driven environment with frequent interactions.

The ZORA Token and Future Roadmap

Zora plans to launch its native ZORA token in Spring 2025 on Base. The token will have a total supply of 10 billion, with 20% reserved for community incentives and 10% allocated for retroactive airdrops.

The token’s utility is expected to include tipping, buying post coins, and unlocking premium platform features. Governance is not expected to be a primary function.

To expand globally, Zora aims to reach non-English markets, leveraging Base’s integration with Coinbase’s large user base.

The roadmap prioritizes a sustainable, circular economy that rewards participation and contribution rather than short-term speculation.

Challenges and Controversies

Zora’s post-as-token model has drawn criticism for possibly encouraging speculation. Some incidents—like the rapid rise of certain memecoins based on content posts—highlight concerns about financialization overtaking creativity.

While minting costs are low (around $0.10), new users can face technical barriers such as wallet setup and liquidity pool management, which may hinder adoption.

Questions also exist about decentralization. Although Zora promotes community control, backers like Paradigm and Coinbase Ventures have significant influence, raising concerns over the balance between decentralization and investor control.

Finding a sustainable middle ground between financial reward and artistic value remains a key challenge for Zora.

Community Governance and Future Outlook

Community governance is supported through Zora Fee Switch NFTs (ZORFs), which manage aspects of treasury spending. In August 2024 alone, Zora distributed 350 ETH (~$830,000) to creators via this mechanism.

The DAO structure allows the community to have input in the platform’s development, staying in line with Web3 values of distributed ownership and participation.

Zora’s focus on reinvesting in its creative ecosystem rather than extracting value is central to its mission. As on-chain social platforms grow, Zora stands out for combining monetisation, community governance, and creator tools in one environment.

Tags: BuiltnetworkSocialWeb3WorkZora

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