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  • Web 3
    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    Enhancing Security in Online Gambling with Blockchain Technology

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

    How to Play Treeverse: Beginner’s Guide to Gameplay, NFTs, and Tokenomics

    How to Play Treeverse: Beginner’s Guide to Gameplay, NFTs, and Tokenomics

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    Intellivix Targets Global AI Surveillance Market with ‘False Alarm Elimination’ Gen AMS

    The Future of Gambling: How Casino Sites Are Leveraging Web3

    The Future of Gambling: How Casino Sites Are Leveraging Web3

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

  • Metaverse
    Shib: The Metaverse – Part of the Expanding Shiba Inu Ecosystem

    Shib: The Metaverse – Part of the Expanding Shiba Inu Ecosystem

    Experience to Earn: Everdome's Metaverse Frontier

    Experience to Earn: Everdome’s Metaverse Frontier

    Beyond Bots: Meta Motivo and the Dawn of Humanlike Digital Life

    Beyond Bots: Meta Motivo and the Dawn of Humanlike Digital Life

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    Exploring NetVRk: What Is Behind This AI-Driven Virtual Universe?

    Council of Europe Highlights Metaverse's Impact on Privacy and Democracy

    Council of Europe Highlights Metaverse’s Impact on Privacy and Democracy

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    Meta Cancels Next-Gen Headset Amidst Changing Market Landscape

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    Carrieverse and Disney Ink Content Deal

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    SYKY Bridges Digital and Physical Fashion with Apple Vision Pro

    Somnia Launches Playground App to Empower Metaverse Creators

    Somnia Launches Playground App to Empower Metaverse Creators

  • NFT
    PENGU token loses 20% in August amid Pudgy Party game launch

    PENGU token loses 20% in August amid Pudgy Party game launch

    Base claims top 3 spot in 30-day NFT volume: DappRadar

    Base claims top 3 spot in 30-day NFT volume: DappRadar

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    Blue chip NFTs sink double digits as ETH retreats from record highs

    Blue chip NFTs sink double digits as ETH retreats from record highs

    What’s Behind the Double-Digit Declines?

    What’s Behind the Double-Digit Declines?

    Telegram NFT Gifts Hit $57M in Sales as Users Rush In

    Telegram NFT Gifts Hit $57M in Sales as Users Rush In

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    NFT sales drop 25% to $134m, CryptoPunks plunge 59%

    Ethereum Rules With $56.57M Sales, Solana and Polygon Compete

    Ethereum Rules With $56.57M Sales, Solana and Polygon Compete

    Defunct NFT lender Parallel Finance charges users $500 to withdraw assets

    Defunct NFT lender Parallel Finance charges users $500 to withdraw assets

  • Gaming
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    Climb the SCOR Invitational Leaderboard and Earn Bigger $SCOR Airdrops

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    Pudgy Penguins Game ‘Pudgy Party’ Launches on iOS and Android

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    Buzzy Ethereum Game Football.fun Has Soccer Fans Scoring Crypto Gains

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    Stability World AI Adds Games to Transform the Future of Web3 Gaming

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    Play Solana to ship handheld gaming device in October

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    The Rise of Indian Online Casinos: Affiliates, Crypto, and Seamless Gaming?

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    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

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    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

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    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

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    LFG Boosts Token Launches with Community Power

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  • AI
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    Bitcoin Miner Bit Digital Diversifies Into AI for ‘Substantially Higher Margin’ Than Mining

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    ETH Daddy Discusses Ethereum and AI

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    How decentralization can mitigate ‘dystopic’ artificial intelligence risks: SingularityNET exec

    ChatGPT is a tad too enthusiastic about Ethereum’s prospects

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  • Guides
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    What Is Impermanent Loss? How It Works, and How to Avoid It

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    What Is an Algorithmic Stablecoin? How It Works and Why It Matters

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    What Is Volatility in Crypto? Why It Happens and How to Stay Safe

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    6 Under-$1 Utility Tokens with Real-World Use to Watch in the 2025 Bull Run

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  • Analysis
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    Bitcoin Sees Historic Rise in Shark and Whale BTC Wallets, Records New High: Santiment

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    An SBF Testimony Could Add ‘Decades’ to His Prison Sentence, According to Lawyer – Here’s Why

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    Solana, XRP and One Ethereum Rival Leading Institutional Inflows in 2023: CoinShares Data

    Estate of Bankrupt Crypto Exchange FTX Abruptly Stakes Over $144 Million in Solana (SOL)

    Estate of Bankrupt Crypto Exchange FTX Abruptly Stakes Over $144 Million in Solana (SOL)

    Dogecoin Bull run

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    Benjamin Cowen Warns Majority of Altcoins Will Never See New All-Time Highs Again Amid ‘Serious Declines’

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    SEC Chair Gary Gensler Standing in the Way of Bitcoin ETFs, Says ARK Invest’s Cathie Wood

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    Top Trader Sees Bitcoin Skyrocketing 570% in Next Bull Market Amid Soaring US Debt Levels

    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

  • Coin Marketcaps
  • Home
  • Crypto
    • Bitcoin
    • Ethereum
    • Altcoins
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  • Web 3
    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    Enhancing Security in Online Gambling with Blockchain Technology

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

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    How to Play Treeverse: Beginner’s Guide to Gameplay, NFTs, and Tokenomics

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    Intellivix Targets Global AI Surveillance Market with ‘False Alarm Elimination’ Gen AMS

    The Future of Gambling: How Casino Sites Are Leveraging Web3

    The Future of Gambling: How Casino Sites Are Leveraging Web3

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

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    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

  • Metaverse
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    Shib: The Metaverse – Part of the Expanding Shiba Inu Ecosystem

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    Experience to Earn: Everdome’s Metaverse Frontier

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    Beyond Bots: Meta Motivo and the Dawn of Humanlike Digital Life

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    Exploring NetVRk: What Is Behind This AI-Driven Virtual Universe?

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    Council of Europe Highlights Metaverse’s Impact on Privacy and Democracy

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    Meta Cancels Next-Gen Headset Amidst Changing Market Landscape

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    Carrieverse and Disney Ink Content Deal

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    SYKY Bridges Digital and Physical Fashion with Apple Vision Pro

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    Somnia Launches Playground App to Empower Metaverse Creators

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    PENGU token loses 20% in August amid Pudgy Party game launch

    Base claims top 3 spot in 30-day NFT volume: DappRadar

    Base claims top 3 spot in 30-day NFT volume: DappRadar

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    Blue chip NFTs sink double digits as ETH retreats from record highs

    Blue chip NFTs sink double digits as ETH retreats from record highs

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    What’s Behind the Double-Digit Declines?

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    Telegram NFT Gifts Hit $57M in Sales as Users Rush In

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    NFT sales drop 25% to $134m, CryptoPunks plunge 59%

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    Ethereum Rules With $56.57M Sales, Solana and Polygon Compete

    Defunct NFT lender Parallel Finance charges users $500 to withdraw assets

    Defunct NFT lender Parallel Finance charges users $500 to withdraw assets

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    Climb the SCOR Invitational Leaderboard and Earn Bigger $SCOR Airdrops

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    Pudgy Penguins Game ‘Pudgy Party’ Launches on iOS and Android

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    GaFin Joins Cyber Crash to Advance Web3 Gaming

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    Buzzy Ethereum Game Football.fun Has Soccer Fans Scoring Crypto Gains

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    Stability World AI Adds Games to Transform the Future of Web3 Gaming

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    The Rise of Indian Online Casinos: Affiliates, Crypto, and Seamless Gaming?

  • Blockchain
    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

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    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

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    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

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    LFG Boosts Token Launches with Community Power

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    Polyhedra Network launches Proof Cloud in open beta

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    SoonVerse Partners with Arris to Enhance User Experience

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    Bitcoin Miner Bit Digital Diversifies Into AI for ‘Substantially Higher Margin’ Than Mining

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    ETH Daddy Discusses Ethereum and AI

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    How decentralization can mitigate ‘dystopic’ artificial intelligence risks: SingularityNET exec

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    What Is an Algorithmic Stablecoin? How It Works and Why It Matters

    What Is an Algorithmic Stablecoin? How It Works and Why It Matters

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    What Is Volatility in Crypto? Why It Happens and How to Stay Safe

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    6 Under-$1 Utility Tokens with Real-World Use to Watch in the 2025 Bull Run

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  • Analysis
    Bitcoin Sees Historic Rise in Shark and Whale BTC Wallets, Records New High: Santiment

    Bitcoin Sees Historic Rise in Shark and Whale BTC Wallets, Records New High: Santiment

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    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

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Home Gaming

What Is Zora and How Does It Work? The Social Network Built on Web3

April 18, 2025
in Gaming
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What Is Zora and How Does It Work? The Social Network Built on Web3
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Zora Network has evolved from a simple NFT marketplace into a social platform where content creation means minting tokens directly on the blockchain. The model allows creators to earn from their work through a tokenization mechanism that turns posts into tradable ERC-20 assets with built-in liquidity pools.

Key Takeaways

  • Every post on Zora’s social network becomes an ERC-20 token with a supply of 1 billion coins. Creators receive 10 million coins upon posting.

  • Creators earn a portion of fees from trades made through automatically created Uniswap liquidity pools.

  • Zora Network operates as a Layer-2 blockchain built on Optimism’s stack, significantly reducing gas fees compared to Ethereum mainnet.

  • The ZORA token is expected to launch in Spring 2025 on the Base network, with planned utilities like purchasing post coins and tipping creators.

  • Zora reports over 2 million users and over $27.7 million distributed to creators from secondary sales.

How Zora’s Content-as-Coins Model Works

Zora’s social network redefines content creation using a token-based system. Each piece of content—image, video, or text—automatically mints an ERC-20 token with a fixed supply of 1 billion units. As the original poster, the creator instantly receives 10 million tokens.

Each post becomes its own mini-economy. Rather than depending on likes or algorithms, the value of content is dictated by open-market trading. When others trade your post’s coins, you receive a share of the transaction fees via Uniswap liquidity pools.

With a Coins upgrade, these tokens are now instantly tradeable on both the Zora desktop platform and mobile app. Furthermore, when others trade your post’s coins, you receive 50% of the trade fee and 50% of the LP fee—providing a direct revenue stream.

From NFT Marketplace to Social Currency

Zora began in 2020 as an Ethereum-based NFT platform offering a permissionless auction house for digital art. A notable early moment was the sale of the original DOGE meme for around $4.8 million.

By 2023, Zora transitioned into a more interactive social experience—blending a TikTok-style feed with NFT minting capabilities, enabling users to mint and collect directly from a social timeline.

In 2024, Zora expanded its footprint by acquiring Mint Fun, a platform that supported millions of monthly mints. This move bolstered Zora’s presence as a creator-first platform.

The release of Zora’s mobile app streamlined onchain minting for users with limited technical knowledge, aiding widespread adoption. The platform now hosts millions of creators and collectors.

New Zora posts are now minted as coins on the Base network, offering access to more users and better liquidity. While legacy 1155 posts on other networks remain collectable, those priced in non-ETH tokens are no longer supported. Users can still pay with any supported network for trading or collecting.

Source Zora

Revolutionizing Creator Economics

Traditional platforms like YouTube and Spotify often retain a large portion of ad revenue. Zora offers a different approach: creators earn directly from trading activity on their posts.

See also  Caldera Starts a Partnership with Plume Network for RWA L2’s Mainnet Launch

To date, Zora has distributed over $27.7 million in earnings from secondary sales. Since mid-2023, creators have earned thousands of ETH in fees, highlighting the potential of Zora’s passive-income model. As long as content is traded, creators can continue to earn.

Technical Infrastructure of Zora Web3

Zora runs on the Zora Network, a Layer-2 blockchain using the Optimism tech stack and secured by Ethereum. This design allows for drastically lower transaction costs compared to Ethereum’s mainnet.

Zora V3 supports permissionless upgrades and modularity, allowing developers to build new apps and experiences on the platform. The network also supports interoperability across Ethereum, Base, and its native L2.

Lower fees make micro-transactions feasible, enabling new monetization strategies for creators and users alike—especially valuable in a socially driven environment with frequent interactions.

The ZORA Token and Future Roadmap

Zora plans to launch its native ZORA token in Spring 2025 on Base. The token will have a total supply of 10 billion, with 20% reserved for community incentives and 10% allocated for retroactive airdrops.

The token’s utility is expected to include tipping, buying post coins, and unlocking premium platform features. Governance is not expected to be a primary function.

To expand globally, Zora aims to reach non-English markets, leveraging Base’s integration with Coinbase’s large user base.

The roadmap prioritizes a sustainable, circular economy that rewards participation and contribution rather than short-term speculation.

Challenges and Controversies

Zora’s post-as-token model has drawn criticism for possibly encouraging speculation. Some incidents—like the rapid rise of certain memecoins based on content posts—highlight concerns about financialization overtaking creativity.

While minting costs are low (around $0.10), new users can face technical barriers such as wallet setup and liquidity pool management, which may hinder adoption.

Questions also exist about decentralization. Although Zora promotes community control, backers like Paradigm and Coinbase Ventures have significant influence, raising concerns over the balance between decentralization and investor control.

Finding a sustainable middle ground between financial reward and artistic value remains a key challenge for Zora.

Community Governance and Future Outlook

Community governance is supported through Zora Fee Switch NFTs (ZORFs), which manage aspects of treasury spending. In August 2024 alone, Zora distributed 350 ETH (~$830,000) to creators via this mechanism.

The DAO structure allows the community to have input in the platform’s development, staying in line with Web3 values of distributed ownership and participation.

Zora’s focus on reinvesting in its creative ecosystem rather than extracting value is central to its mission. As on-chain social platforms grow, Zora stands out for combining monetisation, community governance, and creator tools in one environment.

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Zora Network has evolved from a simple NFT marketplace into a social platform where content creation means minting tokens directly on the blockchain. The model allows creators to earn from their work through a tokenization mechanism that turns posts into tradable ERC-20 assets with built-in liquidity pools.

See also  A New Era for Secure Web3 Gaming Is Here

Key Takeaways

  • Every post on Zora’s social network becomes an ERC-20 token with a supply of 1 billion coins. Creators receive 10 million coins upon posting.

  • Creators earn a portion of fees from trades made through automatically created Uniswap liquidity pools.

  • Zora Network operates as a Layer-2 blockchain built on Optimism’s stack, significantly reducing gas fees compared to Ethereum mainnet.

  • The ZORA token is expected to launch in Spring 2025 on the Base network, with planned utilities like purchasing post coins and tipping creators.

  • Zora reports over 2 million users and over $27.7 million distributed to creators from secondary sales.

How Zora’s Content-as-Coins Model Works

Zora’s social network redefines content creation using a token-based system. Each piece of content—image, video, or text—automatically mints an ERC-20 token with a fixed supply of 1 billion units. As the original poster, the creator instantly receives 10 million tokens.

Each post becomes its own mini-economy. Rather than depending on likes or algorithms, the value of content is dictated by open-market trading. When others trade your post’s coins, you receive a share of the transaction fees via Uniswap liquidity pools.

With a Coins upgrade, these tokens are now instantly tradeable on both the Zora desktop platform and mobile app. Furthermore, when others trade your post’s coins, you receive 50% of the trade fee and 50% of the LP fee—providing a direct revenue stream.

From NFT Marketplace to Social Currency

Zora began in 2020 as an Ethereum-based NFT platform offering a permissionless auction house for digital art. A notable early moment was the sale of the original DOGE meme for around $4.8 million.

By 2023, Zora transitioned into a more interactive social experience—blending a TikTok-style feed with NFT minting capabilities, enabling users to mint and collect directly from a social timeline.

In 2024, Zora expanded its footprint by acquiring Mint Fun, a platform that supported millions of monthly mints. This move bolstered Zora’s presence as a creator-first platform.

The release of Zora’s mobile app streamlined onchain minting for users with limited technical knowledge, aiding widespread adoption. The platform now hosts millions of creators and collectors.

New Zora posts are now minted as coins on the Base network, offering access to more users and better liquidity. While legacy 1155 posts on other networks remain collectable, those priced in non-ETH tokens are no longer supported. Users can still pay with any supported network for trading or collecting.

Source Zora

Revolutionizing Creator Economics

Traditional platforms like YouTube and Spotify often retain a large portion of ad revenue. Zora offers a different approach: creators earn directly from trading activity on their posts.

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To date, Zora has distributed over $27.7 million in earnings from secondary sales. Since mid-2023, creators have earned thousands of ETH in fees, highlighting the potential of Zora’s passive-income model. As long as content is traded, creators can continue to earn.

Technical Infrastructure of Zora Web3

Zora runs on the Zora Network, a Layer-2 blockchain using the Optimism tech stack and secured by Ethereum. This design allows for drastically lower transaction costs compared to Ethereum’s mainnet.

Zora V3 supports permissionless upgrades and modularity, allowing developers to build new apps and experiences on the platform. The network also supports interoperability across Ethereum, Base, and its native L2.

Lower fees make micro-transactions feasible, enabling new monetization strategies for creators and users alike—especially valuable in a socially driven environment with frequent interactions.

The ZORA Token and Future Roadmap

Zora plans to launch its native ZORA token in Spring 2025 on Base. The token will have a total supply of 10 billion, with 20% reserved for community incentives and 10% allocated for retroactive airdrops.

The token’s utility is expected to include tipping, buying post coins, and unlocking premium platform features. Governance is not expected to be a primary function.

To expand globally, Zora aims to reach non-English markets, leveraging Base’s integration with Coinbase’s large user base.

The roadmap prioritizes a sustainable, circular economy that rewards participation and contribution rather than short-term speculation.

Challenges and Controversies

Zora’s post-as-token model has drawn criticism for possibly encouraging speculation. Some incidents—like the rapid rise of certain memecoins based on content posts—highlight concerns about financialization overtaking creativity.

While minting costs are low (around $0.10), new users can face technical barriers such as wallet setup and liquidity pool management, which may hinder adoption.

Questions also exist about decentralization. Although Zora promotes community control, backers like Paradigm and Coinbase Ventures have significant influence, raising concerns over the balance between decentralization and investor control.

Finding a sustainable middle ground between financial reward and artistic value remains a key challenge for Zora.

Community Governance and Future Outlook

Community governance is supported through Zora Fee Switch NFTs (ZORFs), which manage aspects of treasury spending. In August 2024 alone, Zora distributed 350 ETH (~$830,000) to creators via this mechanism.

The DAO structure allows the community to have input in the platform’s development, staying in line with Web3 values of distributed ownership and participation.

Zora’s focus on reinvesting in its creative ecosystem rather than extracting value is central to its mission. As on-chain social platforms grow, Zora stands out for combining monetisation, community governance, and creator tools in one environment.

Tags: BuiltnetworkSocialWeb3WorkZora

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