![What Is Asset Tokenization? Types, Why It Matters Now [2025]](https://coininsights.com/wp-content/uploads/2025/05/asset_tokenization-360x180.png)
TL;DR
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Our bet is that the Web3 products that use “layman’s terms n’ tools” will have the most success in attracting newcomers and veterans alike in the upcoming bull run.
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For example, the benefit to the end user for Friend.Tech was easy to understand: Buy a public figure’s token → get access to a private group chat with them.
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Sign up with a phone number, Google account, or Apple account → the crypto side of things (the wallet) is automatically set up for you.
Full Story
There are two sides to every story.
Like on one side: Plankton was the mean little guy trying to steal Mr. Krabs’ burger recipe.
But!
On the other side: maybe Plankton was trying to expose Mr. Krabs for harvesting the flesh of his own kind, and selling krabby-patties to everyone.
(Just sayin’, it’s a possibility).
Anywhos, this isn’t meant to be a thought piece on the role of perspective in SpongeBob Squarepants – but, instead, to serve as a parallel to Web3…
Which also has two sides:
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The exciting side.
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The confusing-as-hell side
Problem is: it’s all confusing-as-hell when you first enter the space.
…and herein lies the opportunity.
See, our bet is that the Web3 products that use “layman’s terms n’ tools” will have the most success in attracting newcomers and veterans alike in the upcoming bull run.
What does that look like exactly? Take Friend.Tech as an example…
The benefit to the end user was easy to understand:
Buy a public figure’s token → get access to a private group chat with them.
While the tools were familiar:
Sign up with a phone number, Google account, or Apple account → the crypto side of things (the wallet) is automatically set up for you.
Clear benefit + silky smooth sign up = 😚🤌
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I couldn’t hold back commenting. Profoundly written!
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