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    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    Enhancing Security in Online Gambling with Blockchain Technology

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    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

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    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

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    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

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    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    Blue chip NFTs sink double digits as ETH retreats from record highs

    Blue chip NFTs sink double digits as ETH retreats from record highs

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    Avalanche Selects Funtico to Support Indie Game Developers

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    Google Boosts Gemini AI Image Capabilities in Latest Salvo Against ChatGPT

  • Blockchain
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    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

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    What Is Impermanent Loss? How It Works, and How to Avoid It

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    What Is an Algorithmic Stablecoin? How It Works and Why It Matters

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Home Blockchain

UK Fashion Giant New Look Embraces Blockchain for Sustainability

December 1, 2023
in Blockchain
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UK Fashion Giant New Look Embraces Blockchain for Sustainability
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  • New Look partners with TrusTrace for blockchain traceability, advancing sustainability goals.
  • Collaboration targets reducing carbon emissions and enhancing transparency in the fashion supply chain.
  • TrusTrace’s open platform integrates with stakeholders, offering detailed insights for sustainable practices.

In a significant move towards sustainable practices, UK fashion retailer New Look has joined forces with blockchain traceability startup TrusTrace. As part of New Look’s ‘Kind to our Core’ initiative promoting responsible sourcing, the partnership aims to enhance transparency in the fashion supply chain.

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🛍️ UK fashion giant New Look takes a stylish leap towards sustainability with #Blockchain! Teaming up with #TrusTrace, they’re revolutionizing responsible sourcing, reducing emissions, and making fashion more eco-friendly.

🌎💚 Someone should introduce them to #VeChain! 🚀🚀 pic.twitter.com/Da8U0OofmL

— Collin Brown (@CollinBrownXRP) November 29, 2023

Over the past two decades, the fashion industry has witnessed a surge in disposable items, contributing to environmental concerns. With the garment industry responsible for up to 20% of industrial water pollution, New Look seeks to address these issues. The production of a single pair of jeans, for example, requires approximately 1,800 gallons of water.

To combat these environmental challenges, New Look has set ambitious targets, including a 46% reduction in carbon emissions by 2031 and achieving Net Zero status by 2040. The collaboration with TrusTrace and its blockchain traceability platform is expected to play a crucial role in achieving these sustainability goals.

TrusTrace CEO Shameek Ghosh emphasized the platform’s open architecture, which facilitates integration with various stakeholders, including retailers, manufacturers, suppliers, certification agencies, and sustainability solution providers. This integration aims to provide detailed insights into New Look’s supply chain, promoting transparency and accountability.

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The reduction of carbon emissions, particularly those associated with suppliers (Scope 3 emissions), is a key focus for New Look, with a 22% reduction already achieved.

TrusTrace, known for its work with major sports brands like Adidas, Asics, and Brooks Running, sees New Look as another prominent addition to its clientele. The blockchain traceability platform has previously raised $6 million in a funding round in 2021.

As fashion giants increasingly adopt blockchain technology for traceability and sustainability, New Look’s collaboration with TrusTrace marks a pivotal step towards a more responsible and transparent fashion industry.

Tags: BlockchainEmbracesfashionGiantSustainability

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