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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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  • Blockchain
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Home Blockchain

UK Fashion Giant New Look Embraces Blockchain for Sustainability

December 1, 2023
in Blockchain
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UK Fashion Giant New Look Embraces Blockchain for Sustainability
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  • New Look partners with TrusTrace for blockchain traceability, advancing sustainability goals.
  • Collaboration targets reducing carbon emissions and enhancing transparency in the fashion supply chain.
  • TrusTrace’s open platform integrates with stakeholders, offering detailed insights for sustainable practices.

In a significant move towards sustainable practices, UK fashion retailer New Look has joined forces with blockchain traceability startup TrusTrace. As part of New Look’s ‘Kind to our Core’ initiative promoting responsible sourcing, the partnership aims to enhance transparency in the fashion supply chain.

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🛍️ UK fashion giant New Look takes a stylish leap towards sustainability with #Blockchain! Teaming up with #TrusTrace, they’re revolutionizing responsible sourcing, reducing emissions, and making fashion more eco-friendly.

🌎💚 Someone should introduce them to #VeChain! 🚀🚀 pic.twitter.com/Da8U0OofmL

— Collin Brown (@CollinBrownXRP) November 29, 2023

Over the past two decades, the fashion industry has witnessed a surge in disposable items, contributing to environmental concerns. With the garment industry responsible for up to 20% of industrial water pollution, New Look seeks to address these issues. The production of a single pair of jeans, for example, requires approximately 1,800 gallons of water.

To combat these environmental challenges, New Look has set ambitious targets, including a 46% reduction in carbon emissions by 2031 and achieving Net Zero status by 2040. The collaboration with TrusTrace and its blockchain traceability platform is expected to play a crucial role in achieving these sustainability goals.

TrusTrace CEO Shameek Ghosh emphasized the platform’s open architecture, which facilitates integration with various stakeholders, including retailers, manufacturers, suppliers, certification agencies, and sustainability solution providers. This integration aims to provide detailed insights into New Look’s supply chain, promoting transparency and accountability.

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The reduction of carbon emissions, particularly those associated with suppliers (Scope 3 emissions), is a key focus for New Look, with a 22% reduction already achieved.

TrusTrace, known for its work with major sports brands like Adidas, Asics, and Brooks Running, sees New Look as another prominent addition to its clientele. The blockchain traceability platform has previously raised $6 million in a funding round in 2021.

As fashion giants increasingly adopt blockchain technology for traceability and sustainability, New Look’s collaboration with TrusTrace marks a pivotal step towards a more responsible and transparent fashion industry.

Tags: BlockchainEmbracesfashionGiantSustainability

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Memecoin Project Obama6900 (OBX) Joins the Fight Against Malaria with Long-Lasting Insecticidal Nets (LLINs)

Memecoin Project Obama6900 (OBX) Joins the Fight Against Malaria with Long-Lasting Insecticidal Nets (LLINs)

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Tezos 2023 Outlook: An Overview of Tezos (XTZ)

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UK risks regulating NFTs the wrong way, says Mintable CEO

UK risks regulating NFTs the wrong way, says Mintable CEO

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How to Earn Keys to Boost Your HMSTR Airdrop

September 10, 2024
Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

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Pixelverse Secures an additional $2 million from Web3 VCs

Pixelverse Secures an additional $2 million from Web3 VCs

July 12, 2024
Ethereum could drop as low as $3100 – Time to rethink your moves?

Ethereum could drop as low as $3100 – Time to rethink your moves?

March 17, 2024
Is Bitcoin mirroring its previous market recoveries? VanEck thinks so…

Is Bitcoin mirroring its previous market recoveries? VanEck thinks so…

August 24, 2024
What’s Next for Ethereum NFT Game ‘Parallel’ and Solana’s ‘Colony’ After $35 Million Raise

What’s Next for Ethereum NFT Game ‘Parallel’ and Solana’s ‘Colony’ After $35 Million Raise

March 29, 2024

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