Crypto gaming company Animoca Brands is adding Ubisoft’s upcoming NFT game Champions Tactics: Grimoria Chronicles to its Web3 Frequent Player Program, Animoca Brands announced Tuesday.
Animoca’s Frequent Player Program is a part of its NFT Membership project called Mocaverse, where Moca ID owners can earn “Realm Points” by completing various participation-based tasks, according to the announcement.
“We’re incredibly excited to partner with Ubisoft’s Strategic Innovation Lab to drive awareness and facilitate user onboarding by tapping into the Mocaverse program and incentives,” said Animoca Brands co-founder and Executive Chairman Yat Siu in a statement.
“We have been following Animoca Brands for a while now, and it is a pleasure for us to take part and support its consumer-facing execution by joining the Mocaverse program from the first season,” added Ubisoft VP, Strategic Innovation Lab Nicolas Pouard.
We are pleased to announce our partnership with @Ubisoft’s Strategic Innovation Lab to amplify their #web3 initiatives through our flagship membership project @MocaverseNFT. pic.twitter.com/iO7zitod9m
— Animoca Brands (@animocabrands) November 21, 2023
Moca IDs are blockchain-based identifiers that can be used across Animoca Brands’ portfolio of games and crypto projects. But Moca IDs will be limited, and only Mocaverse NFT holders are guaranteed an ID, per an Animoca blog post. Otherwise, fans will have to get their hands on an invite code from an NFT owner to secure a Moca ID.
While more specific details of the collaboration between Ubisoft’s Strategic Innovation Lab and Animoca have not yet been revealed, the Mocaverse will “collaborate, support, and amplify” Ubisoft’s blockchain efforts.
This is Ubisoft’s second major collaboration announcement with a crypto gaming company this month. Less than two weeks ago, Ubisoft and Immutable announced that they’re working together to build a crypto “gaming experience,” but did not reveal further details.
Ubisoft is actively pushing forward with the upcoming release of its first NFT-centric game, Champions Tactics, and its first free mint is expected to begin next month. The Assassin’s Creed publisher has also continued to work with crypto metaverse company The Sandbox on NFT launches over the years, first with Ubisoft’s Rabbids IP last year to its announcement with Captain Laserhawk this week.
The companies have been linked for some time now: Ubisoft was announced as an investor in Animoca Brands as part of a $65 million round announced in October 2021. This past September, Animoca raised $20 million specifically for Mocaverse, which is designed to span the various metaverse and gaming projects that the company is involved with.
Edited by Andrew Hayward
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