Trump Organization sets sights on metaverse, NFT trading platforms with new trademark filing

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The Trump Organization is broadening its digital ambitions with a new trademark filing that points to an imminent entry into the blockchain space.

The filing, submitted on Feb. 24, by DTTM Operations LLC to the US Patent and Trademark Office, reveals plans for a proprietary “TRUMP” mark that will underpin a suite of digital offerings, including a metaverse environment and an NFT marketplace.

The trademark documentation outlines a vision for a virtual ecosystem where users can interact in immersive digital spaces. The planned metaverse is slated to feature branded digital wearables, virtual dining establishments, and interactive venues.

It is also expected to host educational and professional services that span business, real estate, public service, and fundraising — efforts aimed at bridging traditional sectors with emerging technology.

Trump’s web3 ventures

This latest filing builds on a series of digital ventures undertaken by Trump and his affiliated businesses.

Earlier this year, the Official TRUMP memecoin was introduced amid President Donald Trump’s inauguration, while last year’s debut of World Liberty Financial helped position the Trump brand within the rapidly evolving digital asset space.

Additional forays have included Bitcoin-themed merchandise and recent trademark applications by Trump Media and Technology Group for a range of crypto investment products and NFT collectibles.

Further emphasizing the commitment to digital innovation, the Trump-backed Truth.Fi financial services firm was unveiled earlier this month with plans to deploy up to $250 million in blockchain-related investments.

The firm’s focus on emerging digital finance models indicates the Trump Organization’s broader strategy to diversify its portfolio beyond traditional industries.

While details on the rollout and specific features of the metaverse and NFT platform remain under wraps, market watchers predict that the integrated digital ecosystem could be operational by late 2025.

Observers note that as legacy brands adapt to the digital age, initiatives like these could reshape consumer interactions with both virtual and tangible assets.