Millon Embraces Arteïa’s Tezos Blockchain for Art Authentication

Millon, a prominent French auction house, is set to leverage Tezos blockchain-based digital traceability technology developed by Arteïa to ensure the authenticity of artworks. This innovative solution, known as Arteïa Connect, will make its debut at the Masters Decorative Arts of the 20th Century event scheduled for today November 7.

Arteïa Connect: A Game-Changing Technology for the Art World

Arteïa’s Connect solution introduces a revolutionary concept of a digital Certificate of Authenticity securely anchored on the Tezos blockchain, offering a game-changing approach to certifying the authenticity of artworks.

What distinguishes Arteïa Connect is its innovative approach to security, which securely connects the digital certificate to the physical artwork via an encrypted Near-Field Communication (NFC) tag. This NFC tag functions as a tamper-proof digital passport for art, effectively increasing the work’s traceability and value in the secondary market.

At the heart of Arteïa Connect is the NFC chip, which is impossible to duplicate and designed to self-destruct if tampered with. This chip is a crucial element of the system, serving as a digital identity card for the artwork.

It contains essential information, such as a photograph of the artwork, the artist’s name, title, date, mediums, dimensions, and other critical elements needed for precise identification and description. In the case of artworks sold with a certificate of authenticity or a CITES certificate, a secure digital copy can also be stored on the NFC chip.

Users can access the information stored in the NFC chip by scanning it with the free Arteïa Authentication application, which grants partners access to a private VIP Room webpage. These VIP Rooms provide a wealth of additional information about the artwork, the artist, videos, and sale details, opening up a new line of communication between the work’s owner and the sales entity.

The Arteïa team has collaborated with several artists and estates, including Helene Delprat and Rachel de Joode, advancing the types of artworks and archival material that can be made accessible and collectible to art collectors on a global scale.

The Power of Blockchain in Art

The integration of blockchain technology in the art industry is not a new concept. It has been gaining traction in recent years due to its ability to provide secure, immutable, and transparent records. Millon’s use of Connect comes just weeks after Galerie Christophe Gaillard announced that blockchain will be used to authenticate work by renowned artist Pablo Tomek.

Moreover, the British Museum, an iconic institution known for its rich cultural and historical treasures, recently embarked on a pioneering journey into the metaverse through a groundbreaking partnership with The Sandbox, an Ethereum-based metaverse game.

This collaboration represents a dynamic fusion of traditional heritage and cutting-edge blockchain technology, as the museum sets its sights on creating a unique collection of Non-Fungible Tokens (NFTs) to showcase its extensive and diverse array of artifacts.