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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    Enhancing Security in Online Gambling with Blockchain Technology

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    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

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    CryptoPunks and Pudgy Penguins Draw Major Sales

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    NFT Sales Spike in July—but Still Miles Below 2024’s Highs

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    Ethereum Collections Lead NFT Sales Today

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    how NFTs became a global brand and a Web3 “social currency”

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    Labubus have succeeded in every way that NFTs have failed

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    CryptoPunks Floor Price Hits 3-Year High of $208,000

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    Google to Pit Top AI Models Against Each Other in Live Chess Tournament

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    Blockchain Bookmakers: A New Era of Fair and Secure

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    Ethereum NFT Sales Surge 56% in July 2025 as Alt-Chains Lose Market Share

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    The Biggest Games Releasing in August 2025

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    TaskOn Joins EPHYRA to Elevate AI-Powered Gaming Experience

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    The Squid Fighter game is taking Telegram by storm — join the fight and claim your NFT before it’s too late!

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    Early Off the Grid Skin Holders Are Cashing In – Will You?

    This Game Lets You Relive the Ethereum Story Through Vitalik Buterin’s Eyes

    This Game Lets You Relive the Ethereum Story Through Vitalik Buterin’s Eyes

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    NFTs at Your Fingertips: Inside Japan’s NFT Vending Machine Trend

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    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

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Home NFT

Mercedes-Benz Previews In-Car NFT Gallery, ‘Emotional’ AI Assistant

January 15, 2024
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Mercedes-Benz Previews In-Car NFT Gallery, ‘Emotional’ AI Assistant
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German auto manufacturer Mercedes-Benz has taken the wraps off an update to its in-car virtual assistant that includes an NFT gallery and an AI voice assistant with “emotional profiles.”

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The firm presented its updated MBUX Virtual Assistant at the 2024 edition of the Consumer Electronics Show (CES) in Las Vegas. The virtual assistant, which is powered by generative AI, runs on the next-generation Mercedez-Benz Operating System (MB.OS) developed in-house by the automaker.

Billed as the “most human-like interface with a Mercedes-Benz yet,” the updated MBUX Virtual Assistant leverages a large language model (LLM) to interact with the driver using one of four “emotional profiles,” Markus Schäfer, chief technology officer at Mercedes-Benz, said in an interview with PCMag. The virtual assistant can switch between natural, predictive, personal and empathetic modes, he explained.

“Through advances in artificial intelligence, tomorrow’s Mercedes-Benz will know its driver like never before,” Schäfer said. “It will enhance and complement our customers’ lives—in their cars and in other areas too.”

The MBUX Assistant will learn the driver’s preferences, such as automatically turning on their preferred radio station during their morning commute, or activating seat massagers and dimmed lights during night driving.

Mercedes-Benz announced in June 2023 that it would incorporate OpenAI’s ChatGPT chatbot to its Mercedes-Benz User Experience (MBUX) voice assistant. However, Schäfer noted that the final product won’t “necessarily” be restricted to using ChatGPT, noting that Mercedes-Benz could swap it out for other chatbots “if we see options that are better for the customer.” That could include using alternative LLMs to offer better localization in different regions, for example.

See also  Puma Partners with 10KTF for Exclusive NFT Sneaker Collection

Drivers will be able to opt out of the program, and the virtual assistant will only learn from individual cars, with data not shared across drivers, Schäfer added.

The updated MBUX Virtual Assistant will launch in early 2025.

In-car NFT gallery

Mercedes-Benz is also overhauling its navigation and in-car entertainment (ICE) systems. The latter will incorporate an in-car music experience, MBUX Sound Drive, developed by recording artist Will.i.am that enables music to “react to the way the acr is being driven.”

Mercedes-Benz MBUX Collectibles app. Image: Mercedes-Benz

A new MBUX Collectibles in-car app enables drivers to showcase their non-fungible token (NFT) collection on the vehicle’s dashboard, including the brand’s own NXT NFTs on the Ethereum blockchain. The firm made headlines last year when its NXT Icons NFT collection drop caused its website to crash.

Mercedes-Benz is also using blockchain technology for less frivolous applications; back in 2020 it announced that it was piloting a project to track the amount of CO2 emissions in its cobalt supply chain using blockchain, in collaboration with traceability start-up Circulor.

Tags: AssistantEmotionalgalleryInCarMercedesBenzNFTPreviews

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Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

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EDITOR'S PICK

Blockchain has lost its decentralized spirit

Blockchain has lost its decentralized spirit

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Tether plans real-time reserve data reports by 2024: Report

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