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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    PENGU token loses 20% in August amid Pudgy Party game launch

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    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    Enhancing Security in Online Gambling with Blockchain Technology

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    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

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    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

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    Council of Europe Highlights Metaverse’s Impact on Privacy and Democracy

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    NFT sales plunge to $129.6m, Pudgy Penguins jump 63%

    PENGU token loses 20% in August amid Pudgy Party game launch

    PENGU token loses 20% in August amid Pudgy Party game launch

    Base claims top 3 spot in 30-day NFT volume: DappRadar

    Base claims top 3 spot in 30-day NFT volume: DappRadar

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    Blue chip NFTs sink double digits as ETH retreats from record highs

    Blue chip NFTs sink double digits as ETH retreats from record highs

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    What’s Behind the Double-Digit Declines?

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    Telegram NFT Gifts Hit $57M in Sales as Users Rush In

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    NFT sales drop 25% to $134m, CryptoPunks plunge 59%

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    Ethereum Rules With $56.57M Sales, Solana and Polygon Compete

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    Climb the SCOR Invitational Leaderboard and Earn Bigger $SCOR Airdrops

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    Pudgy Penguins Game ‘Pudgy Party’ Launches on iOS and Android

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    Pudgy Penguins and Mythical Games Launch Pudgy Party Game

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    Stability World AI Adds Games to Transform the Future of Web3 Gaming

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    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

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    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

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    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

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    Bitcoin Miner Bit Digital Diversifies Into AI for ‘Substantially Higher Margin’ Than Mining

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    How decentralization can mitigate ‘dystopic’ artificial intelligence risks: SingularityNET exec

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    What Is Impermanent Loss? How It Works, and How to Avoid It

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Home NFT

Mercedes-Benz Previews In-Car NFT Gallery, ‘Emotional’ AI Assistant

January 15, 2024
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Mercedes-Benz Previews In-Car NFT Gallery, ‘Emotional’ AI Assistant
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German auto manufacturer Mercedes-Benz has taken the wraps off an update to its in-car virtual assistant that includes an NFT gallery and an AI voice assistant with “emotional profiles.”

READ ALSO

NFT sales plunge to $129.6m, Pudgy Penguins jump 63%

PENGU token loses 20% in August amid Pudgy Party game launch

The firm presented its updated MBUX Virtual Assistant at the 2024 edition of the Consumer Electronics Show (CES) in Las Vegas. The virtual assistant, which is powered by generative AI, runs on the next-generation Mercedez-Benz Operating System (MB.OS) developed in-house by the automaker.

Billed as the “most human-like interface with a Mercedes-Benz yet,” the updated MBUX Virtual Assistant leverages a large language model (LLM) to interact with the driver using one of four “emotional profiles,” Markus Schäfer, chief technology officer at Mercedes-Benz, said in an interview with PCMag. The virtual assistant can switch between natural, predictive, personal and empathetic modes, he explained.

“Through advances in artificial intelligence, tomorrow’s Mercedes-Benz will know its driver like never before,” Schäfer said. “It will enhance and complement our customers’ lives—in their cars and in other areas too.”

The MBUX Assistant will learn the driver’s preferences, such as automatically turning on their preferred radio station during their morning commute, or activating seat massagers and dimmed lights during night driving.

Mercedes-Benz announced in June 2023 that it would incorporate OpenAI’s ChatGPT chatbot to its Mercedes-Benz User Experience (MBUX) voice assistant. However, Schäfer noted that the final product won’t “necessarily” be restricted to using ChatGPT, noting that Mercedes-Benz could swap it out for other chatbots “if we see options that are better for the customer.” That could include using alternative LLMs to offer better localization in different regions, for example.

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Drivers will be able to opt out of the program, and the virtual assistant will only learn from individual cars, with data not shared across drivers, Schäfer added.

The updated MBUX Virtual Assistant will launch in early 2025.

In-car NFT gallery

Mercedes-Benz is also overhauling its navigation and in-car entertainment (ICE) systems. The latter will incorporate an in-car music experience, MBUX Sound Drive, developed by recording artist Will.i.am that enables music to “react to the way the acr is being driven.”

Mercedes-Benz MBUX Collectibles app. Image: Mercedes-Benz

A new MBUX Collectibles in-car app enables drivers to showcase their non-fungible token (NFT) collection on the vehicle’s dashboard, including the brand’s own NXT NFTs on the Ethereum blockchain. The firm made headlines last year when its NXT Icons NFT collection drop caused its website to crash.

Mercedes-Benz is also using blockchain technology for less frivolous applications; back in 2020 it announced that it was piloting a project to track the amount of CO2 emissions in its cobalt supply chain using blockchain, in collaboration with traceability start-up Circulor.

Tags: AssistantEmotionalgalleryInCarMercedesBenzNFTPreviews

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