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Home NFT

Iconic French Magazine Paris Match Auctioning Historic Photos via Ethereum NFTs

June 18, 2024
in NFT
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Iconic French Magazine Paris Match Auctioning Historic Photos via Ethereum NFTs
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Paris Match, the French magazine world-renowned for its photojournalism, announced Monday that it will auction a series of archival photos as NFTs to commemorate the publication’s 75th anniversary.

READ ALSO

NFT Sales Spike in July—but Still Miles Below 2024’s Highs

Ethereum Collections Lead NFT Sales Today

The auction, which begins today, will feature 75 Ethereum NFTs of iconic photos from the Paris Match archives. The digital files will also come with numbered and signed physical prints of the same images. Starting bids for each photo will begin at 0.3 ETH, a sum worth about $1,062 at writing.

Paris Match photos selected for today’s sale include those featuring such cultural icons as The Rolling Stones, Jack Nicholson, Orson Welles, and John Travolta, as well as news reports on the Berlin Wall, Harlem, and the Tour de France.

“John Travolta chez lui aux Etats-Unis,” 1980. Credit: Jean-Claude Sauer, Paris Match Archives

For the auction, Paris Match has partnered with photo NFT platform Focus Bloc and SuperRare, the NFT marketplace. Today’s sale marks the magazine’s second foray into NFTs, after a January 2023 sale of 120 one-of-ones.

Emmanuel Daien, Focus Bloc’s founder, also aided Paris Match in the magazine’s debut NFT sale last year. He told Decrypt‘s SCENE that during that initial sale, he observed an interesting mix of traditional photo collectors and crypto-native NFT enthusiasts jockeying to own pieces of the magazine’s history.

“Rendez-vous avec Jack Nicholson a Paris,” 1974. Credit: Jack Garofalo, Paris Match Archives

This time around, Daien said, the magazine has opted for an auction format, instead of a fixed price sale. It has also introduced a physical element to the NFTs, with prints accompanying the digital files—perhaps a nod to the sale’s expected success among traditional photo collectors.

See also  NEAR Protocol teams up with Inspect to boost the NFT ecosystem

Owners of Paris Match NFTs will receive full digital license rights to photos they hold. Paris Match will retain all other rights associated with the images.

Edited by Andrew Hayward

Tags: auctioningEthereumFrenchHistoricIconicMagazineMatchNFTsParisPhotos

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As a trader, should the Bitcoin pump bother you?

October 27, 2023
Just When You Thought Things Were Cooling Off…BOOM! Prices Pump

Just When You Thought Things Were Cooling Off…BOOM! Prices Pump

December 15, 2023
Wall Street Bitcoin Miner Taps Institutional Investor for £6.5 Million Capital Boost

This Wall Street Bitcoin Miner Produced 63% Less BTC in July 2024

August 5, 2024
Northern Data’s Peak Mining Acquires Second 300-Megawatt Site in Texas

Northern Data’s Peak Mining Acquires Second 300-Megawatt Site in Texas

May 24, 2024

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