Furahaa Taps Growing Vegan Market with New INX Token Listing

Furahaa Group, a well-known brand in plant-based fast food and vegan products, is entering the digital finance space by listing its FURA tokens on the INX platform. INX is a regulated marketplace for trading digital securities and tokenized real-world assets, giving investors a safe space to buy into Furahaa’s equity and allowing global investors to support mission-driven businesses. The tokens will be listed on November 20, 2024.

Fractional Ownership with Blockchain Security

The FURA token allows investors to own a part of Furahaa Group through fractional ownership, with each token representing a share of the company’s equity. The tokens are based on the ERC-1404 standard on the Ethereum blockchain, known for its security and compliance features to ensure safe and transparent transactions.

Arthur Devillers, Furahaa Group founder, said: “Our partnership with INX opens up equity in Furahaa Group beyond traditional markets. Furahaa tokens are now accessible to a wider audience, and we are committed to sustainable growth and financial inclusion.”

Into the Vegan Market

Since 2015, Furahaa Group, inspired by the Swahili word for joy, has grown rapidly; Furahaa Express has expanded across Europe and the U.S. Each store generates around €1.2 million per year, and plant-based food is in high demand. Moreover, the vegan market is expected to reach $40.3 billion by 2030.

INX is opening up a new kind of investing for companies like Furahaa to grow outside the traditional stock market. Listing FURA tokens is INX’s mission to make finance for everyone, using blockchain to give more transparency, ease and access to investors.

Shy Datika, INX CEO, said: “We’re thrilled to welcome Furahaa tokens to our platform. This partnership aligns with our mission to expand the range of real-world assets on-chain, offering investors a unique and regulated alternative to traditional stock markets. Together, we’re enabling access to impactful investments that reflect both financial and environmental goals.”

Traditional Finance meets Blockchain

INX is bridging traditional finance and blockchain, a regulated platform for trading digital securities like FURA. By combining the safety of traditional markets with the transparency of blockchain, INX aims to make tokenized assets more accessible to investors.

Overall, Furahaa Group is now one step closer to its mission of inclusivity and sustainability. Investors can now support a growing and socially responsible business and get the benefits of digital securities.

Editor’s note: Written with the assistance of AI – Edited and fact-checked by Jason Newey.