Floki Valhalla Brings Blockchain Gaming to Millions on US TV

Floki’s blockchain MMORPG, Valhalla, is now running on national television across the United States. Over the next 60 days, Bloomberg, Fox Business, and CNBC will air 350 Valhalla commercials, reaching millions of households.

The campaign began on August 9 at 6:30 PM EST with a 30-second commercial debut during a Valhalla interview on New To The Street. The push marks a major step in Floki’s shift from being known primarily as a memecoin to positioning itself as a blockchain gaming brand.

From Memecoin to Blockchain Gaming Platform

Floki, originally launched as a memecoin, has spent more than three years developing Valhalla. The game officially went live on mainnet on June 30.

Valhalla is a browser-based massively multiplayer online role-playing game (MMORPG) with blockchain integration. Inspired by Norse mythology, it features:

• Tactical, turn-based combat in hexagonal battle arenas
• NFT creatures called Veras that players can own, trade, and battle
• An open world with resource management and guild cooperation
• An in-game economy powered by the FLOKI token

Unlike many play-to-earn (P2E) titles, Valhalla emphasizes gameplay quality alongside NFT ownership. Players earn FLOKI tokens for in-game achievements, trade items on decentralized markets, and participate in a live, on-chain economy.

Nationwide and Digital-First Marketing

Alongside its TV campaign, Valhalla is also running digital ads in New York’s Times Square. The game’s promotion plays 20 times per hour on the Reuters billboard, ensuring high visibility in one of the busiest commercial areas in the world.

Floki’s marketing push also extends into esports. In June, the project was the presenting sponsor of Global Esports Industry Week, where attendees could try the game firsthand. The company also announced its first $75,000 Valhalla tournament, set to feature 64 winners from a broader player pool, with the champion receiving $25,000 in FLOKI tokens.

Game Design and Technical Features

Valhalla runs entirely in the browser, with blockchain transactions enabling asset ownership.

Key features include:

• NFT-based ownership: Veras, equipment, and items are NFTs stored on-chain.
• Play-to-earn mechanics: FLOKI tokens earned through gameplay and achievements.
• Decentralized economy: FLOKI token fuels trades, rewards, and in-game transactions.
• Tactical combat: Hex-grid arenas and turn-based battle systems.
• Guild cooperation: Resource gathering and joint objectives.

Pedro Vidal, Floki’s Community Relations Officer, said Valhalla was designed to address common blockchain gaming issues like poor game mechanics, weak communities, and unstable tokenomics.

Robinhood Listing Boosts FLOKI’s Profile

On August 7, Floki’s FLOKI token was officially listed on Robinhood, the U.S. trading platform known for its retail investor base. Robinhood confirmed the addition in a post on X (formerly Twitter), and FLOKI now appears on its list of supported cryptocurrencies.

Following the listing:

• FLOKI’s market cap surpassed $1 billion, peaking around $1.14 billion
• Price rose up to 10% in the hours after the announcement

Robinhood’s review process typically includes checks for compliance, liquidity, and operational stability, suggesting Floki has achieved a degree of market maturity.

Industry Context

Valhalla enters a competitive blockchain gaming space that includes titles from projects like Illuvium, Gala Games, and Immutable. Its focus on a playable MMORPG experience, combined with a national TV push, sets it apart from projects that rely solely on community hype.

With blockchain integration, Valhalla gives players verifiable ownership of their assets, a core Web3 principle that contrasts with traditional gaming, where items are controlled by the publisher.

FAQs

1. What is Valhalla by Floki?
   Valhalla is a blockchain MMORPG inspired by Norse mythology. Players own NFT creatures, engage in tactical combat, and earn FLOKI tokens through gameplay.

2. Where can you play Valhalla?
   Valhalla is a browser-based game, playable without downloads, and integrated with blockchain for asset ownership and transactions.

3. What is the FLOKI token used for in Valhalla?
   FLOKI tokens power the in-game economy, enabling item trades, player rewards, and marketplace transactions.

Conclusion

Floki’s multi-platform campaign for Valhalla represents a clear step away from its memecoin origins. By combining a polished browser-based MMORPG with NFT ownership, a decentralized economy, and mainstream exposure through national TV and Robinhood, the project aims to position itself within both the gaming and blockchain sectors.

For now, Valhalla’s capabilities center on delivering a fully playable MMORPG experience with integrated Web3 asset ownership, tactical gameplay, and a functioning in-game economy powered by the FLOKI token.

Resources:

1. Floki Blog: https://blog.floki.com/

2. About Valhalla: https://wiki.valhalla.game/

3. Floki whitepaper: https://docs.floki.com/whitepaper