EMURGO, a pivotal entity in the Cardano blockchain ecosystem, has announced a strategic investment in NMKR, a provider of NFT and tokenization services. The investment will support NMKR in scaling its business including building the new tokenization launchpad finest for businesses to issue compliant security tokens, upgrading its tokenization tools & features, expanding its global team, and other objectives.
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NMKR’s platform facilitates the digital tokenization of real-world assets, a crucial step in the growing market for tokenized assets, which is projected to reach $10 trillion by 2030. By investing in NMKR, EMURGO aims to support efforts to democratize access to tokenized real-world assets and drive adoption of the Cardano blockchain.
As part of their partnership, EMURGO and NMKR have launched a global marketing campaign called “proof-of-onboarding.” This campaign leverages NMKR’s platform and the Cardano blockchain to issue exclusive attendance tokenized bundles at blockchain events worldwide. These bundles include fast wallet creation for attendees, simplifying the onboarding process to the Web3 ecosystem.
“By harnessing the capabilities of NMKR’s platform, this campaign aims to accelerate the adoption of Cardano.”
Nate Acton, VP of Global Marketing at EMURGO
“As this campaign is also tailored for Web3 beginners, we streamline the fragmented onboarding process, paving the way for Web3 accessibility and one-click wallet creation,” said Nate Acton, VP of Global Marketing at EMURGO.
“EMURGO is excited to deepen our partnership with NMKR through this investment. This reflects our strong belief in NMKR’s core vision to bring Web3 to the masses by making it simple for businesses and individuals to create NFTs of various asset types,” said EMURGO CEO Ken Kodama. “Together, we look forward to supporting them shape the future of asset tokenization using the Cardano blockchain.”
“NMKR’s partnership with EMURGO, marked by their strategic investment, is a powerful endorsement of our mission to revolutionize RWA tokenization.”
Patrick Tobler, CEO of NMKR
“This investment is pivotal, fueling our journey to make asset tokenization accessible to everyone. It propels us forward, enabling us to expand our tools, team, and reach, and underscores a shared vision for a future where digital assets are seamlessly integrated into the global economy,” said Patrick Tobler, CEO of NMKR.
Asset tokenization, facilitated by blockchain technology, allows real-world assets such as real estate and commodities to be represented as digital tokens. NMKR’s platform has already made significant strides in this space, having created millions of NFTs and processed millions of dollars in transaction volume.
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About EMURGO
EMURGO is a blockchain technology company and a founding entity of the Cardano blockchain. Established in 2015, EMURGO’s mission is to drive the adoption of Cardano’s Web3 ecosystem through partnerships, investments, education, and infrastructure development.
About NMKR
NMKR is a leading NFT and tokenization service provider on the Cardano blockchain. Their platform aims to simplify the process of creating and trading NFTs and tokenized assets, making Web3 accessible to a broader audience.
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