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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    Enhancing Security in Online Gambling with Blockchain Technology

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    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

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    Intellivix Targets Global AI Surveillance Market with ‘False Alarm Elimination’ Gen AMS

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    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

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    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

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    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

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    Shib: The Metaverse – Part of the Expanding Shiba Inu Ecosystem

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    Meta Cancels Next-Gen Headset Amidst Changing Market Landscape

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    Carrieverse and Disney Ink Content Deal

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    SYKY Bridges Digital and Physical Fashion with Apple Vision Pro

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    Somnia Launches Playground App to Empower Metaverse Creators

  • NFT
    Base claims top 3 spot in 30-day NFT volume: DappRadar

    Base claims top 3 spot in 30-day NFT volume: DappRadar

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    Blue chip NFTs sink double digits as ETH retreats from record highs

    Blue chip NFTs sink double digits as ETH retreats from record highs

    What’s Behind the Double-Digit Declines?

    What’s Behind the Double-Digit Declines?

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    Telegram NFT Gifts Hit $57M in Sales as Users Rush In

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    NFT sales drop 25% to $134m, CryptoPunks plunge 59%

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    Ethereum Rules With $56.57M Sales, Solana and Polygon Compete

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    Defunct NFT lender Parallel Finance charges users $500 to withdraw assets

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    $3.62B Already Sold in 2025

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    KuCoin Pay Joins Forces with 2Game Digital to Drive Web3 in Gaming

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    GaFin Joins Cyber Crash to Advance Web3 Gaming

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    The Rise of Indian Online Casinos: Affiliates, Crypto, and Seamless Gaming?

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    Avalanche Selects Funtico to Support Indie Game Developers

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    Google Boosts Gemini AI Image Capabilities in Latest Salvo Against ChatGPT

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    How Toyota Plans to Transform Vehicle Data and Ownership with Blockchain

  • Blockchain
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    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

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    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

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    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

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    LFG Boosts Token Launches with Community Power

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    Polyhedra Network launches Proof Cloud in open beta

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    Space and Time Becomes ZK Coprocessor in Karak’s Ecosystem

  • AI
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    Bitcoin Miner Bit Digital Diversifies Into AI for ‘Substantially Higher Margin’ Than Mining

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    ETH Daddy Discusses Ethereum and AI

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    How decentralization can mitigate ‘dystopic’ artificial intelligence risks: SingularityNET exec

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    What Is Impermanent Loss? How It Works, and How to Avoid It

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    What Is an Algorithmic Stablecoin? How It Works and Why It Matters

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  • Analysis
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    Bitcoin Sees Historic Rise in Shark and Whale BTC Wallets, Records New High: Santiment

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    Top Trader Sees Bitcoin Skyrocketing 570% in Next Bull Market Amid Soaring US Debt Levels

    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

  • Coin Marketcaps
  • Home
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  • Web 3
    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    Enhancing Security in Online Gambling with Blockchain Technology

    Enhancing Security in Online Gambling with Blockchain Technology

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    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

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    How to Play Treeverse: Beginner’s Guide to Gameplay, NFTs, and Tokenomics

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    Intellivix Targets Global AI Surveillance Market with ‘False Alarm Elimination’ Gen AMS

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    The Future of Gambling: How Casino Sites Are Leveraging Web3

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    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

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    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

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    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

  • Metaverse
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    Shib: The Metaverse – Part of the Expanding Shiba Inu Ecosystem

    Experience to Earn: Everdome's Metaverse Frontier

    Experience to Earn: Everdome’s Metaverse Frontier

    Beyond Bots: Meta Motivo and the Dawn of Humanlike Digital Life

    Beyond Bots: Meta Motivo and the Dawn of Humanlike Digital Life

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    Exploring NetVRk: What Is Behind This AI-Driven Virtual Universe?

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    Council of Europe Highlights Metaverse’s Impact on Privacy and Democracy

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    Meta Cancels Next-Gen Headset Amidst Changing Market Landscape

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    Carrieverse and Disney Ink Content Deal

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    SYKY Bridges Digital and Physical Fashion with Apple Vision Pro

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    Somnia Launches Playground App to Empower Metaverse Creators

  • NFT
    Base claims top 3 spot in 30-day NFT volume: DappRadar

    Base claims top 3 spot in 30-day NFT volume: DappRadar

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

    Blue chip NFTs sink double digits as ETH retreats from record highs

    Blue chip NFTs sink double digits as ETH retreats from record highs

    What’s Behind the Double-Digit Declines?

    What’s Behind the Double-Digit Declines?

    Telegram NFT Gifts Hit $57M in Sales as Users Rush In

    Telegram NFT Gifts Hit $57M in Sales as Users Rush In

    NFT sales drop 25% to $134m, CryptoPunks plunge 59%

    NFT sales drop 25% to $134m, CryptoPunks plunge 59%

    Ethereum Rules With $56.57M Sales, Solana and Polygon Compete

    Ethereum Rules With $56.57M Sales, Solana and Polygon Compete

    Defunct NFT lender Parallel Finance charges users $500 to withdraw assets

    Defunct NFT lender Parallel Finance charges users $500 to withdraw assets

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    $3.62B Already Sold in 2025

  • Gaming
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    KuCoin Pay Joins Forces with 2Game Digital to Drive Web3 in Gaming

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    GaFin Joins Cyber Crash to Advance Web3 Gaming

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    Buzzy Ethereum Game Football.fun Has Soccer Fans Scoring Crypto Gains

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    Stability World AI Adds Games to Transform the Future of Web3 Gaming

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    Play Solana to ship handheld gaming device in October

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    The Rise of Indian Online Casinos: Affiliates, Crypto, and Seamless Gaming?

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    Avalanche Selects Funtico to Support Indie Game Developers

    Google Boosts Gemini AI Image Capabilities in Latest Salvo Against ChatGPT

    Google Boosts Gemini AI Image Capabilities in Latest Salvo Against ChatGPT

    How Toyota Plans to Transform Vehicle Data and Ownership with Blockchain

    How Toyota Plans to Transform Vehicle Data and Ownership with Blockchain

  • Blockchain
    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

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    Polyhedra Network launches Proof Cloud in open beta

    It’s a Different Sort of Olympics as Cryptographers Face Off in Polyhedra’s ‘Proof Arena’

    It’s a Different Sort of Olympics as Cryptographers Face Off in Polyhedra’s ‘Proof Arena’

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    SoonVerse Partners with Arris to Enhance User Experience

    Metaplex Deploys Product Suite on Sonic SVM, Enhancing Solana’s Gaming Ecosystem

    Metaplex Deploys Product Suite on Sonic SVM, Enhancing Solana’s Gaming Ecosystem

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    Space and Time Becomes ZK Coprocessor in Karak’s Ecosystem

  • AI
    Bitcoin Miner Bit Digital Diversifies Into AI for ‘Substantially Higher Margin’ Than Mining

    Bitcoin Miner Bit Digital Diversifies Into AI for ‘Substantially Higher Margin’ Than Mining

    ETH Daddy Discusses Ethereum and AI

    ETH Daddy Discusses Ethereum and AI

    How decentralization can mitigate ‘dystopic’ artificial intelligence risks: SingularityNET exec

    How decentralization can mitigate ‘dystopic’ artificial intelligence risks: SingularityNET exec

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    UAE emirate launches new free zone for digital assets, Web3 and AI

    UAE emirate launches new free zone for digital assets, Web3 and AI

  • Guides
    What Is Impermanent Loss? How It Works, and How to Avoid It

    What Is Impermanent Loss? How It Works, and How to Avoid It

    What Is an Algorithmic Stablecoin? How It Works and Why It Matters

    What Is an Algorithmic Stablecoin? How It Works and Why It Matters

    What Is Volatility in Crypto? Why It Happens and How to Stay Safe

    What Is Volatility in Crypto? Why It Happens and How to Stay Safe

    What is Cloud Mining? A Beginner’s Guide

    What Is Cloud Mining in Crypto? Everything You Need to Know to Start

    What Are Bitcoin Runes and RunesDEX? – Cryptocurrency News & Trading Tips – Crypto Blog by Changelly

    What Are Bitcoin Runes and RunesDEX? – Cryptocurrency News & Trading Tips – Crypto Blog by Changelly

    6 Under-$1 Utility Tokens with Real-World Use to Watch in the 2025 Bull Run

    6 Under-$1 Utility Tokens with Real-World Use to Watch in the 2025 Bull Run

    What is Crypto FOMO? How to Avoid Emotional Investing Mistakes

    What is Crypto FOMO? How to Avoid Emotional Investing Mistakes

    What Is Crypto Arbitrage and How to Use It in Trading?

    What Is Crypto Arbitrage and How to Use It in Trading?

    What’s the Difference & Which Is Better to Trade?

    What’s the Difference & Which Is Better to Trade?

  • Analysis
    Bitcoin Sees Historic Rise in Shark and Whale BTC Wallets, Records New High: Santiment

    Bitcoin Sees Historic Rise in Shark and Whale BTC Wallets, Records New High: Santiment

    An SBF Testimony Could Add ‘Decades’ to His Prison Sentence, According to Lawyer – Here’s Why

    An SBF Testimony Could Add ‘Decades’ to His Prison Sentence, According to Lawyer – Here’s Why

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    Solana, XRP and One Ethereum Rival Leading Institutional Inflows in 2023: CoinShares Data

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    Estate of Bankrupt Crypto Exchange FTX Abruptly Stakes Over $144 Million in Solana (SOL)

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    Top Trader Sees Bitcoin Skyrocketing 570% in Next Bull Market Amid Soaring US Debt Levels

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    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

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Home NFT

Disney Does NFTs Again in Partnership With NBA Top Shot Makers Dapper Labs

November 14, 2023
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Disney Does NFTs Again in Partnership With NBA Top Shot Makers Dapper Labs
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Disney, the iconic, century-old brand known almost as much for its pursuit of technical innovation as much as its continually expanding catalog of entertainment products, is taking another stab at digital collectable non-fungible tokens (NFTs). This time it’s through a partnership with Dapper Labs, the Vancouver-based blockchain firm with experience building successful, consumer-facing Web3 apps including NBA Top Shot.

READ ALSO

Base claims top 3 spot in 30-day NFT volume: DappRadar

floor down up to 18% in the last week (week ended August 26, 2023), volumes still robust

And thus, Tuesday launches Disney Pinnacle, a mobile-based application being unveiled at 9:00 A.M. in an “early access, closed release” for invited users (aka a waitlist to join a testing and feedback phase). An official launch will follow “soon thereafter” on the Apple App Store and then roll out for web browsers and the Google Play store, Dapper Senior Product Manager Rachel Rogers said in an email.

I spoke with Dapper Labs’ CEO Roham Gharegozlou and Vice President of business development and partnerships Ridhima Kahn to get a better sense of what could be Web3’s next big breakout app. Dapper has had a history of homeruns, beginning with one of the earliest (if not the first) NFT launches ever, CryptoKitties, which clogged Ethereum so bad NPR’s “Planet Money” covered the news.

Then, in time for the 2020-21 bull market, Dapper released NBA Top Shot in a tie-up with the National Basketball Association. Essentially just a platform for people to trade tokenized snapshots of NBA replay footage, Top Shots became one of the breakout apps of the NFT craze. Dapper quickly capitalized on the buzz and launched similar products involving other sports leagues, including the NFL.

See also: Vancouver: A Boutique Hub for Crypto Early Adopters

Disney Pinnacle seems to follow the same track. Users will be able to trade digital “pins,” modeled off of the popular physical collectible category, featuring Disney-related IP. I have neither tested the app nor seen anything on-chain about the tokens on offer, but have been told the platform will host intellectual property from Lucasfilm, Pixar and Walt Disney Animation Studios. So picture Baby Yoda, Woody from “Toy Story” and Snow White as tradable assets.

“Digital collectibles that are based on maybe the most popular products ever … are a path to both adoption of Web3 technology as well as a way to show people what’s possible,” Gharegozlou said in a video call. At a time when NFTs have not seen quite the bounce back as other crypto sectors or assets like bitcoin (BTC), the market does need a moment of rejuvenation.

It’s clear enough that many of the crypto-native attempts to create valuable IP tied to NFTs have had a rocky start. Some of the largest projects, at least in the cartoon animal “PFP profile pic space,” have reneged entirely on their Web3 promises. Rugs have been pulled, roadmaps abandoned and the projects with money in the treasury appear to be flailing.

See also  OpenSea Wells Notice: SEC Takes Aim at NFTs Sold on the Platform

See also: 95% of NFTs May Now Be Worthless, Report Suggests

It’s unclear whether NFTs will be used for ticketing in the mainstream, and major brands experimenting with nifty rewards points tokens — like Starbucks and Reddit (before it sunsetted the project) — have largely stood arms length from the term NFTs, preferring the more evocative: “digital collectible.”

That’s why Dapper’s latest project and first serious attempt to move beyond sports collectibles could be significant. It’s telling in Dapper’s promotional material and in the conversation with Gharegozlou and Khan that the term NFT was being avoided, while an emphasis was placed on Disney Pinnacle’s mass market appeal.

Disney has fans, likely billions of them, and Super Fans. Young and old alike, there are a lot of people interested in all things Disney, including its theme parks, backlog of films and merchandise (as seen by the company’s net income of around $1.41 billion in Q3 2023).

Using established brands with built-in, engaged user bases has worked in the past for Dapper, too. Top Shots, while trading has slowed significantly since 2022, has accrued lifetime volumes above $1 billion (DappRadar) — not bad for the digital version of trading cards. At its height, Dapper was valued at $7.6 billion with the company itself becoming an active investor across the NFT and metaverse vertices and launching a $750 million ecosystem fund for its bespoke Flow blockchain.

Further, Gharegozlou comes from a background building consumer startups. As CEO of venture studio Axiom Zen, he built several products including Apple’s App of the Year in 2015 called Timeline and some of the earliest games on top of Bitcoin as well as early AR/VR platforms like Google Glass and Magic Leap. Khan, meanwhile, came to Dapper from A16Z, where she focused on consumer apps, a spokesperson said.

While some of the magic may be lost when translating physical experiences into digital (like holding a pin of Eeyore), the Disney Pinnacle pins do have their advantages as “investments,” Gharegozlou said. This includes the social aspects of collecting in general:

“To collect and trade pins, the feeling of going to Frontierland and Disneyland and meeting an absolute stranger who shares the fandom that you do for a particular IP or a style of pin and then having your first trade with them is one of the most exhilarating feelings,” he said. (This is an experience Gharegozlou may have actually had; for her part Kahn said she went to Disneyland like 18 times since starting work with Disney – Gharegozlou didn’t give his number.)

See also  Bitcoin Meme Coin PUPS Hits All-Time High, NFT Sales Soar Ahead of Halving

But these social experiences are magnified and multiplied by being online; in the same way a message board heightens the types of conversations you’d have with collectors at a comic book store. There’s just more chances to meet like-minded fans. Plus, there’s something no nonsense about digital collectables that heightens the fact collecting anything is often an investment:

“You’ve made a decision, you’ve invested money that you’ve earned in purchasing this pin. So it requires a little bit more of an investment,” Gharegozlou said. Of course, that isn’t to say there cannot be an emotional or sentimental reason for buying a digital good, or that people cannot become attached to their digital possessions.

Which brings us to the question du jour: are NFTs securities? This was the only moment the affable Gharegozlou wore any amount of concern on his face during a video call. He punted on the question, essentially saying it’s a nuanced issue. There’s “long standing laws and precedent for collectibles — whether it’s art, trading cards or something else — are not securities, and that doesn’t change because it’s digital collectibles,” he said.

While the company, which has not yet raised the ire of the U.S. Securities and Exchange Commission (SEC), the U.S.’ top securities watchdog that has lately taken an interest in chasing down NFT firms, directed me towards an example of it “proactively engaging” with a Canadian regulator and a statement from the the Digital Chamber of Commerce spelling out the differences between “financial” and “commercial” NFTs.

“Dapper Labs does not comment on conversations with regulators,” a spokesperson added, in an email. The company recently lost a fairly major motion to dismiss a class-action lawsuit filed against Dapper Labs and Gharegozlou, in New York, in which the judge noted the NBA Top Shot Moments in question likely qualify as “investment contracts,” and therefore could fall under SEC purview.

This is all well and good, of course. And it does appear Dapper Labs is taking steps to block unqualified users from accessing the site. For instance, at launch Disney Pinnacles will only be open to users 18-years-old and up, while the URL supplied by Dappers appears to either be geoblocking New York State or the U.S. entirely.

See also: Dapper Labs Ruling Could Spell Trouble for Other Centralized NFT Projects

I asked about other restrictions around the apps, however, and did not hear about anything geographical, though the site wasn’t technically live when I was doing research for the article. On promotional material it’s noted: “Fans in Florida can now collect and trade dynamic pins in real time alongside other fans in California, France, India, Japan and elsewhere around the world,” though I am unsure if that just means for the waitlist. (Will update if Dapper gets back.)

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The regulatory question only goes to show the hurdles that bad policies can impose on well-meaning companies. Dapper’s Khan called this a “partnership” with Disney, one of the most influential companies in history that has previous experience in Web3 — via something called VeVe. It’s unlikely these assets will be highly financialized or end up with maxed out leverage on Blur, though they’re as tradable as other NFTs, I believe.

Throughout the call, Gharegozlou and Khan highlighted how Dapper and Disney tried to keep the average Disney fan (and superfans) in mind when building an “interactive and immersive experience” that non-native crypto fans could use. In other words the user base is digitally-competent Disney fans.

To that end, payments can be made using credit cards, ACH via your bank and various cryptocurrencies including bitcoin (BTC) and ether (ETH), “without worrying about extra fees,” Dapper said. The sign-in experience also eschews the standard Web3 wallet portal with a Web2 option; Gharegozlou said you can sign in “as a Disney fan,” likely meaning using the company’s online credentialing system or an email.

There’s no official cap on the waitlist opening today, though the company is looking to keep it manageable. And the company most values “qualitative and quantitative feedback,” for developing its consumer facing app.

Dapper, like the rest of crypto, has taken a hit over the past couple of years. It has had at least three rounds of layoffs since the market started to dip in 2022, and I have no idea the state of its portfolio investments. It’s still a sizable company (200 employees, 65% working on code), with a serious pedigree that has also knocked out serious innovations in crypto accessibility and background tech (like account abstraction).

In talking with Gharegozlou and Khan, it’s also clear they’re consummate professionals who know what to say and what to avoid. Avoid the deep technical concerns, because crypto shouldn’t be about the tech but about the experiences it provides. Avoid regulatory questions because at this point there’s no benefit in saying anything on the record. And don’t talk about the app much … probably because it’s unfinished.

All well and good. It’s a work in progress, and maybe a model for others.

Tags: DapperDisneyLabsmakersNBANFTspartnershipShotTop

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