DC Comics debuts Catwoman phygital comic at San Diego Comic-Con

DC and Candy Digital are set to release “Catwoman: The Legacy Cowl” at San Diego Comic-Con (SDCC) 2024, continuing the blockchain-based Batman: The Legacy Cowl series. The physical-digital comic, launching July 25th, pits Catwoman against a new DC Super-Villain created with fan input.

Written by Cavan Scott with cover art by Jonboy Meyers and interior art by Fico Ossio, the comic will be available for free at SDCC and digitally on the Candy Digital platform with exclusive variant covers.

“We have 600 per day print books to give out, and anyone at San Diego Comic-Con can redeem a digital twin convention exclusive edition of that as part of an open edition collection on the 25th as well,” Caitlyn Burns, Senior Director of Story at Candy Digital, shared with Crypto Briefing.

Moreover, she added that a paid DC3 drop will be open during the SDCC to any DC Comics collector, with five digital variant editions at different levels of rarity featuring original cover art also by Jonboy Myers.

The digital comic sale starts July 25 at noon ET on Candy Digital’s platform. Fans can also redeem a free SDCC digital collectible for a chance to win a physical copy of Batman #426, titled “Death in the Family.”

Web3 is still cool

Non-fungible tokens (NFT) are on the downside as an investment for crypto-native traders. Over the past 30 days, the NFT trading volume fell 42.5%, according to data from CryptoSlam.

Nevertheless, entities such as Candy Digital keep pushing forward the NFT and Web3 adoption, as it is still a powerful tool to build communities and engage users. “One of the most key things about our program is the idea that the Web3 community can take a new role in the story that we’re creating,” explained Burns.

Despite the existence of fan clubs, alternate reality games, and other forms of fan engagement, such as the votes for Batman’s Death in the Family comic in 1988, Web3 takes this ecosystem to a new level.

“And this is something that transcends market conditions because the utility, the experience of being a part of these larger comics programs is bigger than any particular month in any particular moment in a speculative community.”

The Senior Director of Story at Candy Digital also mentions that four titles in an ongoing DC Comics saga were published based on direct interaction from the fans, tying them to online experiences in the fictional Gotham city.

“This core, creative, entertaining idea that puts DC fans in touch with DC creators in a direct way is unique and delightful in a way that allows us to have a business that,” Burns concludes.