Crypto Value Capture (for Dummies) ft. Ferrari

TL;DR

• Get this: there’s roughly $1 Trillion (with a T) worth of revenue generated each year via e-commerce.

• Ferrari has recently noticed an opportunity and set up a blockchain payments system that will help it syphon funds from newly minted Bitcoin millionaires.

• The new appeal looks something like this: Buy a Ferrari with BTC, in a few clicks.

Full Story

Get this: there’s roughly $1 Trillion (with a T) worth of revenue generated each year via e-commerce.

Google and Facebook attempt to capture as much of that value as possible by selling ad space to e-commerce businesses.

In the crypto space, the process of value capture is a whole lot simpler – and it goes something like this:

1. Accept crypto as a payment.

That’s it. That’s all that’s needed.

The idea being: the crypto world is full of newly wealthy folks, looking to spend their new found fortunes.

…but there’s a dire lack of places to actually transact in crypto, natively.

Ferrari has recently noticed this opportunity and set up a blockchain payments system that will help it syphon funds from newly minted Bitcoin millionaires.

The new appeal looks something like this:

Send BTC to an exchange, convert it into dollars, send those dollars to bank account, use funds to buy a sports car from Ferrari’s competition.

VS.

Buy a Ferrari with BTC, in a few clicks.

Smart!