TL;DR
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FIFA is releasing 1000 collectible NFTs, where the first 100 buyers will be given the chance to secure World Cup tickets once they go on sale.
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Creation, distribution, tracking, and verification is all an automated standard of NFT tech, which has a clear benefit for FIFA.
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If/when holders decide to sell their FIFA NFTs, FIFA will collect a royalty on each sale. We love it when Web3 technology ‘just works.’
Full Story
You use:
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A hammer to drive nails into wood.
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A cup of coffee to wake you up in the morning.
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A sports car and model train set to kick start your mid-life crisis.
All products (whether they’re new or old, digital or physical) need a clear “feature → benefit” connection in order to be successful long term.
…cause who’s going to use a product that doesn’t clearly benefit them?
On the surface, NFT technology might seem like a product without a clear benefit.
(We get it – providing a way to buy/sell profile pictures, doesn’t feel like a problem that really needed solving…)
But when you apply NFT tech to pre-existing Web2 products/services/concepts – the benefits start to become way clearer!
Take this FIFA World Cup collectible/giveaway campaign…
FIFA is releasing 1000 collectible NFTs, where the first 100 buyers will be given the chance to secure World Cup tickets once they go on sale.
Without NFT tech, FIFA would have needed to:
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Print and distribute 1000 paper collectible cards.
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Track the first 100 purchases manually.
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Monitor for counterfeits manually.
The benefits of using NFT tech become clear in the massive reduction of costs and the increase in operational efficiencies.
Creation, distribution, tracking, and verification is all an automated standard of NFT tech.
Plus – added bonus, for users and FIFA alike:
The NFTs that guarantee access to World Cup tickets will likely become more valuable (hooray for users).
If/when holders decide to sell them on, FIFA will collect a royalty on each sale (hooray for FIFA).
We love it when Web3 technology ‘just works.’
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