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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

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    Enhancing Security in Online Gambling with Blockchain Technology

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

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    How to Play Treeverse: Beginner’s Guide to Gameplay, NFTs, and Tokenomics

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    Intellivix Targets Global AI Surveillance Market with ‘False Alarm Elimination’ Gen AMS

    The Future of Gambling: How Casino Sites Are Leveraging Web3

    The Future of Gambling: How Casino Sites Are Leveraging Web3

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

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    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

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    Ozzy Osbourne’s passing sparks 400% surge in CryptoBatz NFTs

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    How GameSquare is monetizing a $38m Ether treasury with NFTs

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    CryptoPunks Lead as NFT Trading Volume Rebounds on Solana and Ethereum

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    Pudgy Penguins CEO predicts NFT mania, crypto gaming comeback

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    Whale snaps up 45 CryptoPunks amid ETH rally

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    Top NFT Performers of the Week, Courtyard and Pudgy Penguins Secure Top Positions

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    The case for how crypto can Stop Killing Games

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    Elderglade’s Cross-Chain Gaming Bridge is Live, Going Cross-Game and Cross-Chain with LINEUP Games Partnership

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    A $7.8M stealth CryptoPunks acquisition signals renewed whale interest in NFTs amid Ethereum’s rally and a resurgent market.

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    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

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    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

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  • Guides
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    What Is Copy Trading in Crypto? A Beginner’s Guide

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    A Step-by-Step Guide for Risk-Takers

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    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

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    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    IOT in E-Commerce Market Is Going to Boom | Major Giants Amazon,Alibaba,eBay

    Enhancing Security in Online Gambling with Blockchain Technology

    Enhancing Security in Online Gambling with Blockchain Technology

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

    Blushush by Sahil Gandhi and Ohh My Brand by Bhavik Sarkhedi Partner to Revolutionize Brand Strategy and Personal Branding

    How to Play Treeverse: Beginner’s Guide to Gameplay, NFTs, and Tokenomics

    How to Play Treeverse: Beginner’s Guide to Gameplay, NFTs, and Tokenomics

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    Intellivix Targets Global AI Surveillance Market with ‘False Alarm Elimination’ Gen AMS

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    The Future of Gambling: How Casino Sites Are Leveraging Web3

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    The most potentially profitable investment method in 2025 is through PairMiner crypto cloud mining, earning passive income daily.

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

    GameFi Q1 2025 Report: User Growth, Chain Activity, and Revenue Trends

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    Brain-Computer Interface Market Value, Trends, and Demand Insights | Scope By 2032

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    Shib: The Metaverse – Part of the Expanding Shiba Inu Ecosystem

    Experience to Earn: Everdome's Metaverse Frontier

    Experience to Earn: Everdome’s Metaverse Frontier

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    Beyond Bots: Meta Motivo and the Dawn of Humanlike Digital Life

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    Exploring NetVRk: What Is Behind This AI-Driven Virtual Universe?

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    Somnia Launches Playground App to Empower Metaverse Creators

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    Ozzy Osbourne’s passing sparks 400% surge in CryptoBatz NFTs

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    How GameSquare is monetizing a $38m Ether treasury with NFTs

    CryptoPunks Lead as NFT Trading Volume Rebounds on Solana and Ethereum

    CryptoPunks Lead as NFT Trading Volume Rebounds on Solana and Ethereum

    Pudgy Penguins CEO predicts NFT mania, crypto gaming comeback

    Pudgy Penguins CEO predicts NFT mania, crypto gaming comeback

    Whale snaps up 45 CryptoPunks amid ETH rally

    Whale snaps up 45 CryptoPunks amid ETH rally

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    Top NFT Performers of the Week, Courtyard and Pudgy Penguins Secure Top Positions

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    Ethereum Unveils Symbolic NFT Torch Ahead of 10-Year Anniversary

    NFT sales jump 29% to $159.6m, Pudgy Penguins surges 247%

    NFT sales jump 29% to $159.6m, Pudgy Penguins surges 247%

    CryptoPunks Dominate Top Weekly NFT Sales amid Overall Market Sales Volume Surges 34.19% to $133.66 Million

    CryptoPunks Dominate Top Weekly NFT Sales amid Overall Market Sales Volume Surges 34.19% to $133.66 Million

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    The case for how crypto can Stop Killing Games

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    Exploring Early NFT Game Failures and Future Opportunities

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  • Blockchain
    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

    Capturing the Growth of Asset-Backed Finance via Blockchain-Enabled Opportunities

    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

    MetaMask Users Can Now Link Binance and OKX Accounts to Their Portfolio Dashboard

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    NetMindAI Partners with Neurochain AI to Revolutionize Decentralized AI Services

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  • AI
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    Bitcoin Miner Bit Digital Diversifies Into AI for ‘Substantially Higher Margin’ Than Mining

    ETH Daddy Discusses Ethereum and AI

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    How decentralization can mitigate ‘dystopic’ artificial intelligence risks: SingularityNET exec

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  • Guides
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    What Is Copy Trading in Crypto? A Beginner’s Guide

    A Step-by-Step Guide for Risk-Takers

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    What are Rollups in Crypto? ZK Rollups and Optimistic Rollups Explained

  • Analysis
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    The #1 CopyTrading Exchange-Bitget Turns 5, $100 Bonus for Newcomers

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Back to the basics: Strong IPs are the endgame for blockchain gaming

March 11, 2025
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Back to the basics: Strong IPs are the endgame for blockchain gaming
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Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial.

Web3 gaming is fast, chaotic, and full of adrenaline—quick wins, viral mints, and meme battles. It thrives on hype cycles that come and go in an instant. But once the excitement fades, what’s left? If all web3 gaming has to offer is short-lived thrills, it’s running on borrowed time.

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It’s time to go back to the basics. Web3 gaming isn’t just about layering blockchain and crypto onto games. At its core, gaming is about fun—the thrill of the chase and the experiences that keep players engaged long after the initial hype fades. And what fuels that lasting engagement? The strength of its intellectual property, or IP.

Some may see IP as merely a monetization strategy relevant only to publishers and studios. However, after two decades of working on multiple game titles, it’s evident that IP is far more than that. It’s what keeps players coming back, investing their time, and forming lasting memories. While perfecting that experience is no easy feat, it’s not impossible—and it’s the key to the future of blockchain gaming.

IP is more than just aesthetics

For years, conversations about IP have revolved around characters and world-building. Iconic franchises like Marvel are instantly identifiable due to their compelling stories and memorable heroes. However, gaming follows a different blueprint. Unlike films or comics, games are interactive, with mechanics, progression, and in-game economies shaping player engagement. In gaming, IP isn’t just about visuals; it’s about the core elements that make a game truly immersive and rewarding to its audience.

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For a game to have long-term value, whether in web2 or web3, developers must first recognize what sets it apart. What keeps players engaged over time? Which aspects of the experience hold the most value for them? This is where value creation begins. The strongest IPs are built on the unique in-game experiences that keep players engaged.

Consider Gran Turismo. While the IP of cars featured in the game belong to their respective manufacturers, Gran Turismo’s identity is built around precision driving mechanics and realism. Similarly, Counter-Strike has remained dominant for decades—not because of deep lore but because of its high-stakes competition and skill-based economy. Players don’t return for the story; they return for the challenge of improving, competing, and mastering the game.

If a game’s true value lies in its competitive depth, progression, or item economy, then its mass adoption strategy and experience should enhance those elements. Once developers identify what makes their game truly compelling, the next question is: How can blockchain elevate that experience?

Achieving true utility

Web3 gaming has often followed a predictable cycle: token launches, NFT drops, speculative pumps, and sudden crashes. But blockchain shouldn’t replace good game design. Instead, it should reinforce the core strengths of a game—its IP, economy, and player-driven systems.

For games where item collection and progression are central, blockchain can help preserve item value, enforce scarcity, and prevent inflation. If a game has an active player-driven economy, blockchain can introduce ownership mechanics, real-world asset integration, and open market tradability. The key is applying blockchain in ways that enhance what already works rather than forcing new monetization models just for the sake of web3 integration.

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Some of the longest-running games in history, like MapleStory, have item-based progression loops at their core. Players grind for better weapons, armor, and gear—items that represent skill, effort, and dedication. By tokenizing game items, blockchain introduces a new layer of value and interoperability. Items are no longer static, locked into a single server, or vulnerable to developer resets. Instead, they become persistent, tradable assets that retain value across the ecosystem.

Likewise, by enforcing capped supply models with tailored gaming protocols, blockchain can prevent unchecked inflation in gaming economies. Instead of items becoming obsolete with every update, their value grows alongside the game and ecosystem, making every grind a worthwhile journey for players. Gaming protocols can further power player-driven economies, where item demand, scarcity, and upgrades are dictated by real market interactions rather than a single entity.

This model has been working for MapleStory Universe (MSU), a web3 adaptation of MapleStory. According to Helika’s onchain data, MSU has seen more than 17M onchain transactions, i.e. in-game item trading and minting, during its recent user tests, with one in five (25,685) users playing the game for more than 5 hours every day. Players minted 85,957 items during this period, proving that when an IP is well-defined and aligns with player engagement, players are engaged even without crypto trading driving participation. When we harness the true power of blockchain in games, the industry can move away from extractive monetization and toward sustainability ecosystems, where value creation is tied to real engagement and effort, not speculative pumps.

Blockchain gaming at its crossroads

To unlock blockchain gaming’s potential, we must return to the basics: building gaming IPs that create lasting experiences while leveraging blockchain’s transformative power.

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Crypto is often associated with making money, but its true power lies in transforming entire systems. Financial systems have been decentralized, and gaming ecosystems are next. We need more than fleeting meme pushes. Blockchain games should be built on a foundation where every grind, every transaction, and every expansion strengthen the ecosystem.

That’s what will separate the next generation of web3 games from the hype cycles of the past. Not just speculative assets but a thriving, player-driven economy that rewards skill, effort, and strategy. A game where players aren’t just consumers but active participants in an ecosystem that grows with them.

Because, in the end, hype fades. But a strong IP lasts.

Read more: From Hollywood to web3: The future of gaming lies in IP licensing | Opinion

Sunyoung Hwang

Sunyoung Hwang is the CEO and Executive Producer of NEXPACE, the web3 arm of global game developer Nexon, and the creator of MapleStory Universe (MSU). Under his leadership, MSU is pioneering web3 innovation and excellence in the gaming industry by unlocking new in-game economic models and community applications. With over 17 years of game development expertise, Sunyoung previously served as the Executive Producer of MapleStory, a flagship title by Nexon with over $5 billion in lifetime revenue and over 250 million users worldwide. He has also held leadership roles for MapleStory in Japan, Thailand, and Vietnam, as well as for other renowned titles such as Mabinogi.

Tags: BasicsBlockchainEndgamegamingIPsStrong

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