Axie Infinity Expands IP and Unveils First Official Apparel and Merch Collection

In a groundbreaking move, Sky Mavis, the mastermind behind the Web3 sensation Axie Infinity, has launched its exclusive merchandise store. The collection includes figurines, plushies, and apparel, bringing the beloved Axie Infinity brand to life. This strategic step not only aims to establish Axie Infinity as a lifestyle brand but also emphasizes community ownership.

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The debut collection, named >Code: Axie_, pays homage to the earliest days of Axie history when citizens minted the first-ever Axies using pure code, devoid of any attached art. This limited edition drop, available for two weeks only, introduces a unique blend of nostalgia and innovation.

Jeff Zirlin, Sky Mavis Growth Lead and Co-Founder, expressed excitement about the launch, stating, “The best movements have the best merch.” He anticipates the merch store will enhance community onboarding and foster a stronger sense of belonging in Lunacia.

Axie Infinity’s evolution into a lifestyle brand leans heavily on community involvement. Sky Mavis empowers community members, particularly Mystic and Origin Axie holders, by allowing them to design and sell their unique Axie Infinity merchandise. This move eliminates commercial restrictions, enabling holders to profit fully from merchandise featuring their Axies.
Trung Nguyen, Sky Mavis CEO, envisions Axies becoming a cultural touchpoint in the physical world, akin to iconic brands like HelloKitty and Pokémon.
To boost Web3 onboarding in Southeast Asia, Sky Mavis has partnered with GrabAds, Grab’s advertising arm. Users visiting the Axie Infinity Merch Store via ads on the Grab app will be rewarded with Grab points. Starting in the Philippines and expanding to Vietnam and Indonesia, this initiative aims to broaden Axie Infinity’s influence across key markets.

The company believes that establishing a strong and accessible intellectual property (IP) will introduce more people to Axie Infinity and usher in a new generation to Web3.To explore and purchase Axie Infinity apparel and merchandise, visit merch.axieinfinity.com. The launch on November 24th at 6:00 am PST comes with exclusive rewards for the first 5,000 purchasers using a Ronin Wallet.

For licensing details, refer to the official Terms of Service.

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About Sky Mavis

Sky Mavis is on a mission to create digital property rights for internet users, starting with gamers. As the creator of Axie Infinity, the #1 NFT project by all-time trading volume and Web3 user onboarding, Sky Mavis is pioneering the intersection of gaming and blockchain. Based in Vietnam and Singapore, Sky Mavis has garnered support from investors such as Andreessen Horowitz, Paradigm, Libertus, and Mark Cuban.