Pudgy Penguins Expands to Asia with LINE FRIENDS Minini

• Pudgy Penguins partners with LINE FRIENDS to expand its brand presence in Asia, integrating Minini characters into their NFT ecosystem.
• Pudgy Penguins launches its Layer-2 network, Abstract, but struggles to gain traction despite offering incentives to attract new users.

Known for its cute penguin characters, NFT project Pudgy Penguins recently revealed a partnership with LINE FRIENDS, one of the largest IPs in South Korea and Asia. This cooperation integrates the Minini character from LINE FRIENDS into the Pudgy Penguins ecosystem, so creating a great chance to reach an Asian community at large.

Pudgy Penguins is making big moves as a global brand, especially after getting their toys into 2,000 Walmart stores in the U.S. Now, teaming up with LINE FRIENDS, they’re diving into Asia, where fans can’t get enough of cute and collectible characters.

Pudgy Penguins X @_LINEFRIENDS

We are excited to partner with Line Friends’ Minini, one of the largest IPs in South Korea & Asia.

More information about this collaboration to come soon. pic.twitter.com/q81Cq5PZsZ

— Pudgy Penguins (@pudgypenguins) February 1, 2025

Abstract Launch: A Layer-2 Network Still Seeking Momentum

In January 2025, Pudgy Penguins made another big move by launching their layer-2 network, ‘Abstract.’ They’re looking beyond NFTs, aiming to leave their mark on blockchain.

Abstract has not drawn much attention from the community, though, even with its several incentives for new users. Big companies like Arbitrum and Optimism already control the market, hence the layer-2 industry is quite competitive. Pudgy Penguins so find it considerably more difficult to guarantee that their network has great traction.

Imagine if this partnership caught the attention of the Asian Web3 community. It could help Pudgy Penguins boost NFT adoption and strengthen their layer-2 network—potentially a game-changer for them.

Pudgy Penguins NFT: Position in the Ethereum Market

Pudgy Penguins NFT has performed well during this growth phase. According to CoinGecko, its floor price jumped 7.5% in the past 24 hours to 11.92 ETH (about $39,142). Pudgy Penguins is fourth in the list of biggest NFT collections on the Ethereum network with a market cap of over $347.89 million.

With a market capitalization of around $416.79 million, the Bored Ape Yacht Club (BAYC) NFT collection is still third in comparison. Pudgy Penguins must so compete closely with more established NFT initiatives even if they have had some decent increase.