NFT Sales Hit $156M as Ethereum and Azuki Steal the Spotlight

Amid a broader upward trajectory in cryptocurrency valuations, the non-fungible token (NFT) market registered a measured 2.78% increase in total sales during the week spanning Jan. 10–17, 2025. Over this period, aggregate digital collectible sales amounted to approximately $156.13 million, driven by a 115.41% escalation in the number of buyers relative to the preceding week.

NFT Sales Tick Up 2.78% to $156M

The NFT market demonstrated a tempered expansion this week, with sales reflecting a 2.78% improvement. Notably, the volume of sellers rose by 107.80%, signaling heightened activity across both ends of the marketplace. Ethereum reigned as the dominant blockchain, amassing $74.61 million in sales, which represented a 30.40% week-over-week increase, as per data curated by cryptoslam.io.

By contrast, Bitcoin secured the third position in blockchain rankings with $27.5 million in NFT sales, though this marked an 11.43% contraction compared to its performance in the prior week. Solana exhibited a downturn in sales activity too, despite ranking third in blockchain sales over the seven-day span. Solana’s network registered $14.24 million in NFT transactions, reflecting a 33.13% decrease.

To date, Ethereum has accrued a significant $44.84 billion in lifetime NFT sales, while Solana’s cumulative total amounts to $6.15 billion. Bitcoin, for its part, recently exceeded the $5 billion benchmark, attaining a total of $5,031,456,727 in historical sales—a milestone facilitated by this week’s $27.5 million in contributions. The most significant NFT collection this week was Azuki, a high-profile Ethereum-based portfolio of digital collectibles.

Azuki generated $14.88 million in weekly sales, representing an extraordinary 251.55% increase compared to the prior week. Since its inception, Azuki has achieved an aggregate sales volume of $1,207,798,364. Meanwhile, Pudgy Penguins, another Ethereum-native series, accumulated $7.79 million in sales over the same period—a 7.37% decline week-over-week.

To date, data shows that Pudgy Penguins has realized $560,693,995 in total sales, solidifying its rank as the 13th highest-selling NFT collection. Bitcoin NFTs, categorized as “$?? BRC-20 NFTs” by cryptoslam.io, secured the third spot in this week’s collection rankings, generating $7,595,337 in sales. Since the tracking of Bitcoin NFT sales began, this category has recorded a cumulative volume of $219,725,933. The week’s most expensive NFT sale occurred within the Cryptopunks collection, as Cryptopunk #4940 changed hands for $502,942 just two days ago.

While Ethereum’s sustained growth anchors its preeminence, Bitcoin’s milestone and Solana’s contraction highlight shifting dynamics. These trends point to an evolving ecosystem where buyer participation surges, underscoring both resilience and volatility as NFTs continue to assert themselves in digital economies.