Hong Kong’s Prominent Web3 Jeweler

Payal Shah, renowned jeweler to the stars and a prominent figure in Hong Kong’s art and tech spheres, is on a mission to democratize the digital space, particularly for women. As the founder of L’Dezen, a pioneering jewelry brand that seamlessly merges physical luxury with digital innovation, Shah has been at the forefront of incorporating non-fungible tokens (NFTs) into her creations, allowing customers to own both physical pieces and their digital counterparts.

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With over 115,000 followers on Instagram, Shah’s influence extends beyond the realm of jewelry into the world of technology. In a recent interview with South China Morning Post, she explained that staying ahead of technological trends is crucial for brand relevance in today’s competitive landscape.
“In this competitive world, you have to find ways to grow and stay ahead of the curve,” Shah emphasizes. “Constant innovation keeps your brand relevant and gives you a competitive edge.”

Payal Shah, Founder of L’Dezen
While Shah acknowledges the potential of NFTs to revolutionize ownership in the art world, she has shifted her focus to the transformative power of artificial intelligence (AI). Recognizing the importance of AI education, especially for women, Shah now dedicates her efforts to hosting seminars and workshops aimed at empowering artists and entrepreneurs with AI knowledge.

As a boot camp and training organizer at Female Entrepreneurs Worldwide, Shah is committed to bridging the gender gap in AI and ensuring inclusivity in its development. She believes that AI education is essential, as AI technologies permeate various aspects of our daily lives.
“You can’t ignore AI, it’s already integrated into our phones and apps. Education, especially for women, is crucial in navigating this AI-driven world.”

Payal Shah, Founder of L’Dezen
Despite her optimism about AI’s potential, Shah understands the concerns surrounding its impact on the art community. She acknowledges the challenges posed by generative AI art and emphasizes the importance of preserving the human touch in artistic creation.

“Art with a human touch will always be valued,” Shah affirms. “AI can enhance creativity, but it’s the human element that gives art its soul.”

As the digital landscape continues to evolve, Shah remains committed to empowering individuals with the knowledge and skills needed to thrive in an AI-driven world. Through her advocacy and educational initiatives, she aims to shape a future where technology is inclusive, diverse, and empowering for all genders.

Be sure to read the full interview on South China Morning Post.