Okx and the English football club Manchester City have partnered to launch commemorative football shirts that can be minted as non-fungible tokens (NFTs). Fans of Manchester City, the reigning English football champions, will be able to mint the “Unseen City Shirts” digital collectible from April 22-25.
Authentic Fan Engagement
The cryptocurrency exchange Okx and the English football club Manchester City have launched commemorative football shirts that can be minted as digital collectibles or non-fungible tokens (NFTs). According to a statement, fans of Manchester City, the reigning English champions, will be able to mint the “Unseen City Shirts” digital collectible from April 22-25.
Also known as “The Roses and The Bees,” the collectibles will be minted on Okx’s marketplace. Each will be randomly assigned a rarity level: classic, rare or ultra-rare, the statement said. Fans who mint the digital collectibles will have a chance to win physical Manchester City shirts, match tickets and a play-on-pitch experience.
Haider Rafique, the chief marketing officer at Okx, commented on his firm’s latest high point in a relationship that started in March 2022. He said:
As an Official partner of Manchester City since 2022, we want to capture the imagination and incite the passions of the Club’s global fans, many of whom are curious about the value that Web3 can bring to their lives. The ‘Unseen City Shirts’ campaign allows us to engage them in an authentic way that is true to Okx’s values, taking something familiar and reimagining it with the help of creativity, technology and innovation.
Nuria Tarré, the chief marketing officer of an English football club, said her organization has incorporated the metaverse and Web3 into its innovative technology strategy. This strategy is used to engage with Manchester City’s global fanbase. Tarré added that by collaborating with the cryptocurrency exchange, the club will “continue to deliver unique, creative and innovative activations.”
As explained in the statement, Okx’s partnership with Manchester City expanded in July 2022 when the cryptocurrency exchange was named the football club’s official training kit partner for the 2022-23 season. In June of the previous year, Okx also became Manchester City’s official sleeve partner.
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